Blog post of the day : Tech PR Gems 2007

Today’s blog post of the day is actually a year old. It’s fascinating in that it’s a snapshot of the pre-Facebook era, back when MySpace commanded the spotlight. Ok, maybe fascinating to me and a few other social media freaks with a sense of the historical. But fascinating nonetheless.

I feel like I’ve opened a time capsule.

In her post, the blogger gives some visibility to Tretorn/Puma, whose PR rep (Karl) set up a MySpace page, invited tons of ‘hot chicks’ as a means to to lure in men to his MySpace page (kinda like a Ladies’ night at the local club), then proceeded to give free Tretorn running shoes away to his ‘friends’.

Here’s what the blogger wrote in her post :

All I was told I had to do was wear them and tell everyone what I thought of them. So I decided, a blog post would work. I LOVE the shoes. They are fun, snazzy, colorful and comfortable and everyone constantly asks where I got them when I wear them out.

Blog post here

Be sure to read the comment thread. Karl contributes actively, and is transparent about his strategy. I’ve added a comment of my own, hoping for a where-are-they-now kind of update on the campaign. I see a Facebook group (not started by Karl) but it’s not going anywhere fast, from the looks of things.

As for the MySpace page, it seems to have been taken down. Campaign over, I guess.

So there it is. A new PR blog for the blogroll and a ‘new’ case study on my social media radar. Here’s hoping Karl gets back to me.

Tech PR Gems blog : Thoughts and insights at the intersection of technology and public relations in the 21st century from the folks at Topaz Partners.

Laisser un commentaire

Votre adresse e-mail ne sera pas publiée. Les champs obligatoires sont indiqués avec *

  • How the Romans invented the Internet: Tom Standage and I

    I may have surprised students in my first Current Trends in Digital Communications class at McGill on Thursday night by talking about the ancient Romans, but I wouldn’t have surprised anyone who knows me. My tribe gets me. And, apparently, Tom Standage is a member of that tribe. Did you know… Romans may have been […]

  • Twitter for the small business owner: the why

    When it comes to social media, small business owners tend to start with what they know. With half the Canadian population and 169 million Americans using the platform, it’s not surprising that North American small business owners tend to turn to Facebook when they decide it’s time for their brand to make its first foray into […]

  • OQLF : Nouveau guide destiné aux gestionnaires de communauté du Québec

    Il y a un peu plus de deux ans, je vous parlais de ce cas de la propriétaire de boutique à Chelsey qui avait reçu une lettre de l’Office québécoise de la langue française exigeant que sa page sur Facebook présente du contenu en français? L’OQLF vient de publier un guide pratique destiné aux entrepreneurs […]

  • Dévoilement d’étude : les journalistes québécois et les réseaux sociaux

      Joignez-vous à moi demain soir, sur place ou en webdiffusion, dans le cadre de la Soirée des grands communicateurs, événement organisé par La Toile des communicateurs. Je dévoilerai les résultats préliminaires d’un sondage effectué auprès de journalistes québécois quant à leur utilisation et l’impact des médias et réseaux sociaux. La conférence a lieu dans les […]

  • On ne me fouettera jamais pour avoir écrit ce texte.

    On ne me fouettera jamais pour avoir écrit ce texte. Raif Badawi, lui, a été condamné à 1000 coups de fouet et 10 ans prison pour avoir blogué. Badawi est emprisonné en Arabie saoudite depuis le 17 juin 2012 pour ses propos. Le jour de mon anniversaire. Je suis née libre dans un pays démocratique. Raif Badawi, […]