Michelle Sullivan Communications

Website grader

It really is quite amazing the number of tools out there to help you ensure you’re getting the right amount of online visibility. One is Website Grader by HubSpot. Here’s what it had to say about this blog :

  • A website grade of 90/100 for eminencegrisemontreal.blogspot.com means that of the hundreds of thousands of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 90% of them in terms of its marketing effectiveness.
  • Readability Level : Secondary / High School
    This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it.
  • Congratulations! This domain is registered for more than one year.
    Google and other search engines like to see domains that have been registered for extended periods of time as this shows a commitment to the domain name. It also is an indicator that this website is not a temporary spam site.
  • Google PageRank : 4
    Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.

    • 0-3 : New sites or sites with very minimal links
    • 4-5 : Popular sites with a fair amount of inbound links
    • 6 : Very popular sites that have hundreds of links, many of them quality links
    • 7-10 : Usually media brands (NYTimes.com), big companies or A-list bloggers.
  • Google Indexed Pages : 356
    This number is the approximate number of pages on eminencegrisemontreal.blogspot.com that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Google cache, the better.
  • Last Google Crawl Date : April 02, 2008 @ 06 :10 AM
    Google will periodically crawl websites looking for new and updated content. In general, you want Google to crawl your site as often as possible, so your new content shows up in Google search results immediately.
  • Traffic Rank : Top 17.74%
    Alexa is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings. Your website has an Alexa rank of 2,661,167 which is in the top 17.74% of all web sites.
  • Inbound Links : 3,093
    One of the most important measures for a website is how many other sites link to it. The more links the better. Having links to your website from authoritative resources on the Internet helps you rank higher in search engines since these links are an indication that your website is trustworthy and contains good content.

Not sure how I got 3000+ links …

Now, the report also says Eminence Grise isn’t listed in Technorati, so I’m not 100% convinced about its accuracy, but the information it holds certainly gives food for thought.

How does your website or blog rank?

Douglas Institute : Making great use of social media

The Douglas is a world-class institute, affiliated with McGill University and the World Health Organisation, which treats people suffering from mental illness and offers them hope and cure. Its teams of specialists and researchers continually advance scientific knowledge, integrate it into patient care, and share it with the community to increase awareness and thereby eliminate stigma around mental illness.

The Douglas Institute has been quietly experimenting with social media in interesting ways. Marie-France Coutu and her team have created what I would consider to be an evolved online media kit, making use of YouTube, flickr, Google video and podcasting to provide media with a dynamic information package relating to Alzheimer’s disease. Launched in January, in support of Alzheimer Awareness Month, this social media press kit is a terrific example of how PR specialists and their internal or external clients can make great use of new communications platforms.

The Douglas has also launched a series of blogs and podcasts, with experts providing insight on mental health to the community.

According to the website, Douglas blogs must meet one of the following objectives :

  • Educate the public about mental health issues to demystify mental illness.
  • Share knowledge about mental health (in care, research or teaching) with workers and scientists in the health field.

I can’t wait to see where they go with this and I’m hoping the Douglas PR team will accept to share their key learnings at an upcoming 3e mardi Third Tuesday Montreal.

Article of the day : Local realtors reach out to new clients with blogs

I would so blog if I were a real-estate agent.

I’ve often thought that I might eventually try my hand at real estate. A couple of years ago, I went house hunting and visited about 75 of them before finding the perfect home (ok, I’m picky). I had a blast scouring MLS listings, checking out foundations and rooftops, imagining potential and scoping out neighbourhoods. Then I flash back to the amazement I felt as a ten year old, that the real estate agent presenting an offer on my family cottage was at our house at midnight. Crazy.

Then again, sometimes I’m working at midnight…

Either way. I would so blog if I were a real-estate agent. It’s a perfect mix, allowing not only the promotion of properties, but, maybe more importantly, self-promotion. Convincing someone to list with you depends so much on the image they have of you and the confidence you’re able to inspire. I’d blog about properties, of course, but also give those house-selling and house-buying tips that can be touchy to share when you have your clients in front of you. Like telling them their 100+ doll collection, chintzy sofa and floral wallpaper have to go. What better way than a blog to share the kind of advice that will help sellers unload their properties quickly, at the maximum possible price?

With this in mind, I was interested to come across this article on real estate bloggers.

Check it out here.

(ed.note : fixed the link on 20080115 – hope this version of the article stays online more than 24 hours!)

Article du jour : Don’t Let Blogs Pop A Firm’s Reputation

Étude de cas présenté par CNN : Pop Weaver

Le timing est excellent. J’en parlerai mardi, au panel organisé par la SQPRP.

À retenir :

Chris Baskind, publisher of Lighter Footstep, reviewed Yingling’s note and added it to the article, which triggered several reader responses. He liked that Yingling identified herself; many PR agents write anonymously, a practice Baskind finds dishonest.

Practicing what one preaches : YULBlog

Part of me is listening to the windstorm blow and shake branches off the trees and wanting to stay home tonight.

Part of me is fighting the urge, desperately wanting to attend tonight’s YULBlog meetup.

The second part of me is reminding the first part of me of what a great monthly gathering of Montreal bloggers it is. Of what a great time is certain to be had by all. Of the people that’ll be there and who I want (and at times need) to talk to.

The second part of me is particularly naggy about the fact that next Tuesday, I intend to spread the good word about YULBlog to the social media neophytes who will be in attendance when I wade in, giving my 2 cents worth, at the SQPRP’s panel on social media for PR practitioners. Essential, I’ll say, if you want to build the relationships which are the necessary foundations of the social media space. If you want to be inspired. If you want to get it.

Practice what you preach, a wise man once said.

Meanwhile, the first part of me is tempting the second part with a nice glass of wine, a good book and the comforts of home. My siamese cat Dario is apparently in cahoots with Part I.

Torn, am I.

I’ve posted this status update in Facebook, hoping for encouragement :

Michelle a peur d’être emportée par le vent — devrais-je prendre mon courage à deux mains et aller quand même à YULBlog ce soir?

We’ll see how the social graph responds.

Facebook status updates tell me Kim’s heading off to the restaurant before hitting YULBlog and Laurent is at a cocktail across the way. They’ll both be showing up a little later. I still have time to decide.

Oh, hang on. As of 34 minutes ago, Michel was mourning the loss of Pushing up Daisies in his TV scheduling and Sylvain admits he’s square for deciding to stay in tonight. Part I has more allies than just Dario in its corner.

I think the deal maker would be if Dave were going to be there, but since he hasn’t updated his status in 12 hours, all I know for sure is that he’s in Montreal tonight. Not what he’s up to.

Ah. Now isn’t that interesting. Social networks have suddenly become my Magic Super 8 ball (TM) of choice.

Damn. Once I hit ‘publish’ I’ll have to go. Otherwise I’ll get tons of Tweets, Facebook wall messages and good old fashioned emails ribbing me for being a wuss.

Should I stay or should I go? Where’s that Magic Super 8 ball, anyway?