Michelle Sullivan Communications

Pitch Engine Alpha available

Have just received my alpha invite for Pitch Engine. Not quite sure to what extent it offers a full-service media relations platform, but suspect that it is limited to providing social media release layout without moving towards actual distribution. So basically, you’d point media to this social media press release tool rather than to those offered by, say, Marketwire or CNW.

I’m looking forward to giving it a whirl.

In my quest for better understanding, I used the Google link feature and suspect I’ve struck gold, but for another reason entirely. Deirdre Breakenridge’s blog was launched in August of last year and so far holds only about a dozen posts. Deirdre is the author of a few books on PR and social media. While her activity level is low (although picking up), the quality of her content isn’t. I’d encourage you to check her out. You’ll find her in my ever-growing blogroll to the right of the screen.

What the F**K is social media : Marta Kagan knows

The next time your client asks you why he should care about social media, pull up Marta Kagan‘s presentation on Slideshare. Kagan drives the message … or several messages … home in a compelling way. Clear and to the point. In other words, no f**cking around.

Thanks to Marie-Hélène Haeck, who shared this on Facebook (so I could share it with you … and so on … and so on).

74 of Fortune 500 companies starting to play ball

Good news. Once the big boys start tossing the ball around, the others start to pay attention and will want to play too :

74 of Fortune 500 Use Blogs to Communicate With Customers : Fifteen percent of Fortune 500 companies are blogging, according to a recent study from WOMMA member company Burson-Marsteller. Technology companies were the heaviest bloggers, with the top four industries with blogs listed as: Computers, Office Equipment; Network and Other Communications Equipment; Semiconductors and Other Electrical Components; and Internet Services and Retailing. The study included only external blogs, and indicated a reported 270% increase since Fortune 500 blog tracking began in December 2005. A full 32% of the Fortune 50 have blogs, while the number shrinks to only 2% of the Fortune 451 to 500.

Source : WOMMA

PlanetEye

Je prépare le lancement d’un nouveau projet personnel en baladodiffusion. Contrairement au premier, qui était une série d’entrevues avec des anciens camarades du secondaire, ce projet promet d’intéresser un public plus large. J’en parlerai en plus grand détail sous peu.

Tout ça pour dire que j’ai l’intention d’utiliser non seulement Flickr, mais également PlanetEye, pour ‘illustrer’ mes propos et assurer un peu de rayonnement.

Toujours à l’étape beta, PlanetEye est une plateforme permettant aux mordus de voyage de partager leurs photos et expériences. Les photos sont belles, les informations intéressantes.

Facebook change de ‘look’

J’ai eu droit à un avant-goût de la nouvelle interface Facebook aujourd’hui.

Premières impressions?

– Look blogue, 2 colonnes
– La pub prend sa place – beaucoup plus en évidence
– Possibilité de commenter le statut Facebook des utilisateurs
– La navigation est un peu plus longue – on ne retrouve plus tout (ou presque) sur une seule page

Ma modification préférée? L’ajout d’un engin de recherche à la section Messages. On se retrouve beaucoup plus facilement maintenant, avec la possibilité de recherche par nom de correspondant et par mot clé. Un gros irritant maintant chose passée.

C’est certain que toute refonte nécessite une période d’adaptation, mais dans l’ensemble, on s’y habituera.