Michelle Sullivan Communications

Dell @ Third Tuesday

Marquez vos calendriers : Richard Binhammer, directeur des communications d’entreprise de Dell, sera à Third Tuesday Ottawa et Toronto les 3 et 4 décembre 2007.

Info ici

Dell is a prime case study of a company that took its lumps through social media. In the summer of 2006, the company was hit by two social media crises : Jeff Jarvis’ Dell Hell meme over his unhappiness with the company’s support service followed by exploding batteries on YouTube

Dell also is a prime example of a company that adopted social media as part of the response to its problems. The company launched Direct to Dell, a blog where real employees talk about Dell’s products and services and answer questions and issues raised by people in comments or in posts on their own blogs. It has buttressed that with a program of blogger relations, reaching out to bloggers to get to know them and become part of their community. It also has launched Dell IdeaStorm, a site that allows consumers to make suggestions to Dell and then enables the community to vote for or against these suggestions.

source : Joe Thornley, Pro PR

Si tout va dans le sens souhaité, dès le mois de janvier vous n’aurez plus à vous déplacer en territoire ontarien pour profiter de Third Tuesday. On se croise les doigts.

Loving Facebook

Today, I’m loving Facebook. I used it to touch base with the step-sister of the childhood friend I’d been wondering about for years. We had dinner together in Ottawa last night and it was a blast.

J’espère te revoir bientôt, Bri.

Thanks Mark Zuckerberg.

Podcamp Ottawa

Thank goodness for people like Mark Blevis and Bob Goyetche. For podcasting ‘newbies’ like me, Sunday’s Podcamp Ottawa was a godsend.

I missed Charles Hodgson’s session on WordPress, but got a ton of great info from the roundtable discussion that followed. I also really appreciated Bob’s Audacity demonstration and picked up a couple of tips that will certainly make my life easier.

A couple of interesting things came out of the discussions, including the possibility that a podcasting wiki be developed, which would include a step-by-step basic guide to podcasting. I would LOVE to have my hand held through the basic process just once, then go off to tweak and explore new techniques afterwards. As a non-instruction-reading-non-techie, I find it can be daunting to try to figure software out by myself and having a clear and basis step-by-step process to follow to the letter would definitely help bring my confidence levels up.

As a bonus to the day, I met a lot of really interesting people and have a few potential podcasts on my radar. Can’t wait to see them come to life.

So thanks, Mark, Bob and Charles (and our host, the NAC), for a great… encouraging… event. Cheers!

Blogue du Jour : GM-Volt.com

Vers la mi-mars 2008, les Jeunes relationnistes de la SQPRP présenteront le 3e colloque annuel Parle, parle, Jase, jase. Le thème cette année? Les relations de presse.

Nous sommes en pourparler; il se peut que j’offre une conférence sur les médias sociaux. Si oui, je parlerai certainement d’un certain Lyle J. Dennis, qui a lancé son blogue, GM-Volt.com, il y a à peine quelques mois. Ce nouveau citoyen-journaliste se voit déjà invité aux conférences de presse de GM au même titre qu’un journaliste des médias traditionnelles.

Lors d’une entrevue accordée à Chuck Squatriglia de Wired Magazine, Dennis dit qqchose de très révelateur :

Q : Did you expect to have that much impact? To get the world’s largest automaker to not only read your stuff but to call you and invite you to meet with them is an impressive feat.

R : I think the most important thing this shows is we are in a new world. We’re seeing the democratization of the media. It’s come to the point where anybody who’s got half a brain and has a passion about something can make a difference through the Internet. To me, this illustrates that. Like you said – I’ve now got the attention of the world’s largest automaker, and who the hell am I? I’m just a guy in his room writing on his computer. I’m nobody.*

Quant au journaliste, il serait apôtre du Long Tail  :

GM-Volt.com has just a few thousand regular members, but they’d all walk into a Chevrolet showroom tomorrow and buy a Volt.*

GM-Volt.com, selon Technorati : Authority : 98

Rank : 68,166

Pas fou, ce Bob Lutz. En passant, le Chef de la direction de GM tient lui aussi un carnet

*source : Wired, 16 novembre 2007

Interview of the day : Chris Anderson

Like hundreds (dare we say thousands?) of PR consultants, I too waded into the debate on PR practices launched by Chris Anderson of Long-Tail fame.

Anderson follows up this week through an interview with Brian Pittman of Bulldog Reporter’s Daily Dog that’s worth a read.

On being nice :

People who said there was a more generous and nice way to respond, like writing them individually, well … they’re right. That would have been nicer, but also impossible for me to do. More important : It wouldn’t have changed the game. It wouldn’t have focused people on this issue. So, I guess I have to say, « Guilty as charged. » The goal wasn’t to be nice.

Is it my imagination or is Chris talking directly to me? Actually, I wasn’t the only one to suggest that a kinder approach could have been nice, in a good karma kind of way. Albeit time consuming, I give him that. Maybe a template response is the answer. In his case, he could simply reply with a link to his blog posting.

Then again, maybe Anderson is right and a drastic wakeup call is a more effective solution to get us out of our lethargy.

Judging by the attention his post has received I suspect that, unfortunately, he’s onto something.

At the very least, comms profs will be able to hold this article up high in the air to drive home their argument on the value of good research and solid media relations. PR virgins are already nervous about picking up the phone to call their first journalist. If this blog post doesn’t have them quaking in their boots, I don’t know what will.

Hopefully the same conversation is going on in the boardrooms and around the water coolers of PR agencies everywhere.