Michelle Sullivan Communications

The state of the blogosphere according to Technorati: 2009 edition

Technorati has unveiled its annual report on the state of the blogging world. 2900 bloggers were surveyed. Half of the respondents were based in the U.S.A.

Details of the report will be disclosed over five days, according to the following subjects:

Day 1 – Who Are the Bloggers?

Day 2 – The What and Why of Blogging

Day 3 – The How of Blogging

Day 4 – Monetization And Revenue Generation: Brands in the Blogosphere

Day 5 – 2009 Trends: Political Impact of Blogging, Twitter Usage

A few revealing stats on this first day of the unveiling of the report:

• Two-thirds are male
• 60% are 18-44
• The majority are more affluent and educated than the general population
•  75% have college degrees
•  40% have graduate degrees
•  One in three has an annual household income of $75K+
•  One in four has an annual household income of $100K+
•  Professional and self-employed bloggers are more affluent: nearly half have an annual household income of $75,000 and one third topped the $100,000 level
• More than half are married
• More than half are parents
• Half are employed full time, however ¾ of professional bloggers are employed full time.
• 86% have been blogging for at least a year.
• About half of respondents have written blogs before the one the one they write now, as have 60% of the self-employed.
• 35 percent of all respondents have worked within the traditional media as a writer, reporter, producer, or on-air personality.

Yes, Virginia, it would indeed seem that it is possible to blog AND have a full life. Or a busy one, at least.

UPDATE: Day 2 of the report is now online. I’ll continue to add links above through the week, as results become available.