Michelle Sullivan Communications

Google: le nerf de la guerre

Google: le nerf de la guerre. Diapo clé de ma présentation Médias sociaux 101. Grâce à la nouvelle application Search Stories de Google je suis en mesure de l’améliorer à temps pour la présentation que je ferai à un regroupement de gens d’affaires de Québec mardi prochain :

Backlinks exchange: fail

Email received today. I’m sorry, but this is so not cool.

The characters in this blog post are real. Their names have been changed to protect the not-so-innocent (and to not give them the satisfaction of a backlink).

How lazy .. and clueless .. can you get?

Hello, we would like to place link to your web-site at our pages in return you should place link to our web-site at your page!
Please follow instructions at page: http://XYZ.com/add/
If you need any help contact us at support.XYZ@gmail.com
Our site: http://XYZ.com – It is free XYZ archive with millions of ABCs.

Flattery will get you everywhere (or how to get good Google love)

Flattery is the gift that keeps on giving, in the online world.

I was certainly flattered to be singled out by the ever charming Muriel Ide, along with four other bloggers, to receive the ‘Prix Arte y pico’ prize.  Created by a designer from Uruguay named Eseya, this prize has been making the rounds here in Quebec for a couple of months, but I’ve yet to see it on an English-language blog, so I’m pleased to take the opportunity to spread the love to the ROC. 

The rules of the game, as translated into English on Eseya’s Arte et pico blog:

1) You have to pick 5 blogs that you consider deserve this award, creativity, design, interesting material, and also contrubuites to the blogger community, no matter of language.

2) Each award has to have the name of the author and also a link to his or her blog to be visited by everyone.

3) Each award-winning, has to show the award and put the name and link to the blog that has given her or him the award itself.

4) Award-winning and the one who has given the prize have to show the link of « Arte y pico« blog , so everyone will know the origin of this award.

5) To show these rules.

Nice intiative, all around.  Especially if you’re intelligent enough to realize that it can go a long way to getting you precious inbound links for your blog.  And, as they say, ‘render unto Caesar the things which are Caesar’s’.  With a blog that has garnered 4,566 blog reactions and a Technorati rank that breaks the top 500 at 401, Eseya is obviously the biggest benefactor of this viral initiative.  And so she should be.

So as a hat tip to Eseya, and out of respect for my fellow bloggers, I’ve decided to join the fun and submit my list.  For some reason, here in Quebec, the prize has been shared between women.  I’m going to buck that trend today, because there are some men out there whose blogs and podcasts I would be hard pressed to live without.    So without further ado, and in no particular order:

1. Bob LeDrew – all around nice guy, his FlackLife blog is always interesting.  More than once, he’s pointed me in a new direction and given me food for thought.  So thanks, Bob

2. Dave Fleet – all around nice guy (hmm .. starting to sense a pattern), Dave is a true collaborative blogger, sharing valuable tips and creating the Social Media Training Wiki for PR professionals.  Cheers, Dave!

3. Donna Papacosta – the queen of podcasting shares her expertise not only through the Trafcom News blog and podcast, but also through interesting webinars.  Always generous with her time and recommendations.  And, dare I say it? An all-around nice chick.

4. Joe Thornley – where would we be without the father of Third Tuesdays and of the Pro PR blog?  Joe was smart enough to know a good thing when he saw one and introduced the Third Tuesday concept to Canada a couple of years ago.  He’s a thoughtful blogger who lives and breathes social media.

5. Dave Jones and Terry Fallis – the hosts of PR podcast ‘Inside PR’ are engaging, funny, smart and make listening to a business podcast a real pleasure.  I never miss a week and am certain to walk away from each episode with a nugget of wisdom.  Thanks, Dave and Terry, for the 125 (and counting) episodes of Inside PR.  Now if only Dave would let Terry bring back ‘Inside Proper English’ …

I don’t think this should be seen as a kind of ‘chain letter’ (it certainly isn’t meant that way) but rather as an honest recognition of fellow bloggers who enrich my knowledge of social media on a daily basis.  Bob Ledrew and Dave Fleet, in particular, might feel a little overwhelmed, considering I just tagged them both in my 6 things meme last week.  If you decide to continue to share the love, all the better. 

Nouvelle image, nouveau site, même blogue

English follows

La vie n’a de valeur que si elle est un feu sans cesse renaissant.

Enfin. Me voilà enfin chez moi. Je dois avouer que je trouve ça pas mal beau.

Le blogue Éminence Grise évolue sur Blogger depuis environ un an et demi. Il était donc plus que le temps d’héberger tout ça sur mon propre nom de domaine. Tous les spécialistes en référencement seront d’accord avec moi.

Quelques modifs : je commencerai à classer mes billets, afin de faciliter la vie à ceux qui voudraient mieux naviguer mes archives. Les libellés demeurent, bien sur.

Ceux qui prendront le temps et la peine de commenter mes billets seront récompensés. Allez voir comme les commentaires paraissent bien, maintenant.

Mon portfolio et services sont maintenant à portée de main sur ce site bilingue, pour ceux que ça puisse intéresser.

Et pour ceux qui me posent la question depuis que j’ai sorti mes nouvelles cartes d’affaires, ou qui se demandent ce que font les trois chaises rétro dans l’entête de ce nouveau site, sachez qu’on doit aborder les trois points un peu comme on aborderait de l’art abstrait. C’est à chacun d’en faire sa propre interprétation. Pour ma part, les points de suspension m’ont toujours servi de signature en quelque sorte. Le non dit est souvent aussi, sinon plus important que ce qui est dit. Les communicateurs chevronnés le reconnaîtront. Finalement, côté ludique, vous avez été deux, déjà, à voir en ces trois points les trois ‘pieds’ de la lettre M. Un logo qui me ressemble, quoi. Vous verrez en naviguant ce site que ces trois points sont évoqués un peu partout.

Un grand merci à Laurent Lasalle, qui a su traduire ma vision pour m’offrir ce nouveau site que je trouve formidable.

Je vous souhaite donc à tous et à toutes la bienvenue. Faites comme chez vous. Ne mettez pas vos pieds sur les meubles, par contre…

For my anglo friends and colleagues:

As any SEO expert will tell you, it was high time to move Éminence Grise from Blogger to its own domain. I’ve finally come home.

With the move comes a few minor changes. I’ll start categorizing my blog posts from now on, to make life a little easier for whoever might want to peruse the archives. Tags remain, of course.

The comments section is fabulous. Check it out. I’m hoping it’ll encourage you to post more often.

My corporate portfolio and services are now close at hand for anyone who might want to take a peek.

And to answer those of you who have wondered about the ellipsis that is prominent on my new business cards, or who may wonder about the three retro bubble chairs in the header of this new site, all I can say is that you have to approach the logo like you would abstract art. Interpretation is in the eye of the beholder. Personally, the ellipsis has always been a bit of a trademark for me. And any experienced communications professional will tell you that what is left unsaid is often more significant than what is said. On a lighter note, two gentlemen whose opinions I hold in high regard both told me that the logo reminds them of the three ‘feet’ of the letter M. How appopriate is that? As you browse through this new site, you’ll see that the ellipsis is a theme that runs throughout.

Huge thanks go to Laurent Lasalle, who was able to bring my vision to life in order to give me a great new website.

So welcome, one and all. Make yourselves at home. Just try not to put your feet up on the furniture, ok?

Website grader

It really is quite amazing the number of tools out there to help you ensure you’re getting the right amount of online visibility. One is Website Grader by HubSpot. Here’s what it had to say about this blog :

  • A website grade of 90/100 for eminencegrisemontreal.blogspot.com means that of the hundreds of thousands of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 90% of them in terms of its marketing effectiveness.
  • Readability Level : Secondary / High School
    This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it.
  • Congratulations! This domain is registered for more than one year.
    Google and other search engines like to see domains that have been registered for extended periods of time as this shows a commitment to the domain name. It also is an indicator that this website is not a temporary spam site.
  • Google PageRank : 4
    Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.

    • 0-3 : New sites or sites with very minimal links
    • 4-5 : Popular sites with a fair amount of inbound links
    • 6 : Very popular sites that have hundreds of links, many of them quality links
    • 7-10 : Usually media brands (NYTimes.com), big companies or A-list bloggers.
  • Google Indexed Pages : 356
    This number is the approximate number of pages on eminencegrisemontreal.blogspot.com that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Google cache, the better.
  • Last Google Crawl Date : April 02, 2008 @ 06 :10 AM
    Google will periodically crawl websites looking for new and updated content. In general, you want Google to crawl your site as often as possible, so your new content shows up in Google search results immediately.
  • Traffic Rank : Top 17.74%
    Alexa is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings. Your website has an Alexa rank of 2,661,167 which is in the top 17.74% of all web sites.
  • Inbound Links : 3,093
    One of the most important measures for a website is how many other sites link to it. The more links the better. Having links to your website from authoritative resources on the Internet helps you rank higher in search engines since these links are an indication that your website is trustworthy and contains good content.

Not sure how I got 3000+ links …

Now, the report also says Eminence Grise isn’t listed in Technorati, so I’m not 100% convinced about its accuracy, but the information it holds certainly gives food for thought.

How does your website or blog rank?