Michelle Sullivan Communications

Summer reading series – CMO’s dilemna: Can you reach the masses without mass media?

Summer’s officially here, so I’m kicking off my summer reading and listening series. I’ll be sharing links to online (and offline) social media publications, podcasts etc that I find of particular interest on a more regular basis than usual.

First off, courtesy of John Rose and Neal Zuckerman of The Boston Sonsulting Group, a white paper called The CMO’s Dilemna: can you reach the masses without mass media?

Thanks to Sébastien Provencher of Praized for the heads up on this one.

• Publié le 2009.07.02 sous la rubrique Media et Médias sociaux / Social media.
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