5 good reasons to use Twitter for media relations

Tweet by Vancouver Sun tech reporter Gillian Shaw, sent out today:

Who was asking the best way to deliver a press release? This gets an A++. Plus it came in a tweet, even better. http://com.motionpoll.ca/

In fact, unless I’m mistaken, it was me. Wednesday. I jumped into a Twitter conversation Gillian was having about PR pitches gone bad and asked her for her preference in press release delivery methods.

A couple of lessons to retain:

1. Reporters, particularly tech reporters, can be found on Twitter.

2. Connecting to journalists on Twitter lets you engage them in conversation, track their preferences and understand their needs. Gillian Shaw, for example, feels like she’s drowning in email, prefers a 140 character or less pitch and seems to appreciate a PR Squared-inspired social media release with multimedia components. Now I know. Do you think she’ll be getting an email pitch from me from this point forward? Not likely.

3. Twitter profiles show you who journalists are following. It’s always good to get to know an influencer’s influencers. Chances are they’re interesting.

4. Twitter is generally a great source of information, providing links to reports like com.motion’s study which shows that Canadian businesses are investing in social media. (« 2nd Annual com.motion-Pollara Social Media Barometer reveals 82% will spend as much or more on social media despite economic downturn »)

5. Twitter lets you listen in on conversations, keep your ear to the ground and follow journalists (and experts) in the fields which interest you.

So, all of this begs the question. Why aren’t you on Twitter?

You can join me at http://twitter.com/msullivan

3 réponses à “5 good reasons to use Twitter for media relations”
  1. Avatar de Oza Meilleur

    I’m amazed at how « in » Twitter has become. Will we end up with « Access Twitter » or « Twittertainment Tonight » internet shows? — Could very well happen in the near future. 😉

  2. Avatar de Rebecca

    Great commentary and use for Twitter. I wrote about Twitter for business and it seems to be ever-changing. It’s encouraging to see so many industries embracing this medium that is quick, free, easy-to-use, and so very effective as you’ve pointed out.

  3. Avatar de Ruth Seeley

    Not just journalists and PR folks! I loved this fascinating Twitter experiment conducted by Andrew Maynard: http://2020science.org/2008/12/13/emerging-science-and-technology-at-700-characters-per-day-–-how-was-it-for-you/.

Laisser un commentaire

Votre adresse e-mail ne sera pas publiée. Les champs obligatoires sont indiqués avec *

  • How the Romans invented the Internet: Tom Standage and I

    I may have surprised students in my first Current Trends in Digital Communications class at McGill on Thursday night by talking about the ancient Romans, but I wouldn’t have surprised anyone who knows me. My tribe gets me. And, apparently, Tom Standage is a member of that tribe. Did you know… Romans may have been […]

  • Twitter for the small business owner: the why

    When it comes to social media, small business owners tend to start with what they know. With half the Canadian population and 169 million Americans using the platform, it’s not surprising that North American small business owners tend to turn to Facebook when they decide it’s time for their brand to make its first foray into […]

  • OQLF : Nouveau guide destiné aux gestionnaires de communauté du Québec

    Il y a un peu plus de deux ans, je vous parlais de ce cas de la propriétaire de boutique à Chelsey qui avait reçu une lettre de l’Office québécoise de la langue française exigeant que sa page sur Facebook présente du contenu en français? L’OQLF vient de publier un guide pratique destiné aux entrepreneurs […]

  • Dévoilement d’étude : les journalistes québécois et les réseaux sociaux

      Joignez-vous à moi demain soir, sur place ou en webdiffusion, dans le cadre de la Soirée des grands communicateurs, événement organisé par La Toile des communicateurs. Je dévoilerai les résultats préliminaires d’un sondage effectué auprès de journalistes québécois quant à leur utilisation et l’impact des médias et réseaux sociaux. La conférence a lieu dans les […]

  • On ne me fouettera jamais pour avoir écrit ce texte.

    On ne me fouettera jamais pour avoir écrit ce texte. Raif Badawi, lui, a été condamné à 1000 coups de fouet et 10 ans prison pour avoir blogué. Badawi est emprisonné en Arabie saoudite depuis le 17 juin 2012 pour ses propos. Le jour de mon anniversaire. Je suis née libre dans un pays démocratique. Raif Badawi, […]