39% of online music buyers reach out directly to artists’ websites
While offline sources continue to dominate,
56% (of respondents) say they find out about music through various online tools, such as going to a band’s or artist’s website or streaming samples of songs to their computers
44% of music buyers have done at least one online activity relating to their music purchase, such as going to an artist’s or band’s website or reading blogs about the artist or band
13% of Internet-using music buyers either post their music to a social networking site such as Facebook or post their own reviews of the music they purchase
That’s free promotion, folks. Word of mouth gone exponential.
Here’s the backstory:
Here’s his email:
Just to let you know that I mentioned (ed. note: insert festival name here) in the latest episode of my podcast: http://georgeradio.podomatic.com/entry/2008-04-28T20_29_01-07_00
Is there any way for a podcaster willing to cover the fest to get a PressPass?
Thanks and cheers from Toronto,
Luminato in Toronto received his request as follows :
Thanks so much for letting me know about your podcast! And thank you for mentioning Luminato.
Yes, I am open to having a podcaster cover the festival. Just let me know what events you are interested in. I will send you a link so you can pinpoint the shows/dates/times you are available for, or interested in, and I will see what I can do for your tickets.
Thanks again George!
Laura Erika Barron
Public Relations Coordinator
LuminatoToronto Festival of Arts & Creativity
George also received a followup email from a second member of the festival’s PR staff thanking him for his interest and his patience and reminding him to forward his interview requests.
Professional. Nice. Someone who gets it.
Not everyone does …
Same request, different reaction, this time from the Ottawa Blues Festival:
Short, curt and to the point, I guess.
Hi George, Please see our media access policy for 2008.
Please note: Media representatives that provide proof of affiliation with a known, main-stream media outlet will be given access to the festival site for the day(s) they are assigned to cover the event.
Photo calls for main-stream media representatives will take place each night, 30 minutes before final acts. Access to front-of-stage photo area will be granted ONLY when approved by artist management.
We will NOT begin fielding requests for media access until June 1, 2008. If you are assigned to cover the event by a known, main-stream media outlet, send your request for access to Joe Reilly firstname.lastname@example.org; state Media Access to Bluesfest as your subject line.
And by the way, when I say the folks at Luminato get it, I’m not kidding. Check out their online ‘Share Your Festival’ contest.
As for George, nice guy that he is he still plugged one of the Ottawa Blues Festival artists, Adrien Belew, providing a link to his MySpace page. I checked him out. Not bad. Wonder if his music’s on iTunes ..