Second Life : not your average law firm

Maybe it’s because I’m not a gamer. Or because I’m not (currently) feeling a pressing need to escape into another persona. I’m just not into Second Life. I get as far as the first step of trying to create, dress and manoeuvre my avatar and get bored. I would need someone to hold my hand and give me an interactive demo.

Maybe I’ll call my lawyer.

Montreal’s Davis LLP has just become Canada’s first law firm to venture into Second Life :

For Davis LLP, which already had a successful blog, Second Life was seen as the next logical step. Multinational firms such as IBM have been replicating themselves in Second Life and using it for many purposes, from marketing to conducting business.

“Lawyers go where their clients are or where they think they can get clients,” says Pablo Guzman, who practises in Davis’ Montreal office. (His impeccably dressed avatar is “PabloGuzman Little.”) “For us, Second Life is a great marketing tool and a recruitment tool. It’s not necessarily somewhere where we can practise law, because we do not practise law in cyberspace.” (…) at this point it’s mainly getting inquiries about what the firm is doing. While the avatars don’t provide legal advice, it’s seen as a way to connect with potential real-life clients, but it’s still too early to say whether it will become a generator of volume work.

The firm is also experimenting with the idea of “locked” virtual offices for private chats and meetings with potential articling students (…)1

Thanks to Roberto Rocha, who gave his Twitter followers a heads up about this announcement.

  1. Source : Canadian Lawyer, March 2008

Laisser un commentaire

Votre adresse e-mail ne sera pas publiée. Les champs obligatoires sont indiqués avec *

  • How the Romans invented the Internet: Tom Standage and I

    I may have surprised students in my first Current Trends in Digital Communications class at McGill on Thursday night by talking about the ancient Romans, but I wouldn’t have surprised anyone who knows me. My tribe gets me. And, apparently, Tom Standage is a member of that tribe. Did you know… Romans may have been […]

  • Twitter for the small business owner: the why

    When it comes to social media, small business owners tend to start with what they know. With half the Canadian population and 169 million Americans using the platform, it’s not surprising that North American small business owners tend to turn to Facebook when they decide it’s time for their brand to make its first foray into […]

  • OQLF : Nouveau guide destiné aux gestionnaires de communauté du Québec

    Il y a un peu plus de deux ans, je vous parlais de ce cas de la propriétaire de boutique à Chelsey qui avait reçu une lettre de l’Office québécoise de la langue française exigeant que sa page sur Facebook présente du contenu en français? L’OQLF vient de publier un guide pratique destiné aux entrepreneurs […]

  • Dévoilement d’étude : les journalistes québécois et les réseaux sociaux

      Joignez-vous à moi demain soir, sur place ou en webdiffusion, dans le cadre de la Soirée des grands communicateurs, événement organisé par La Toile des communicateurs. Je dévoilerai les résultats préliminaires d’un sondage effectué auprès de journalistes québécois quant à leur utilisation et l’impact des médias et réseaux sociaux. La conférence a lieu dans les […]

  • On ne me fouettera jamais pour avoir écrit ce texte.

    On ne me fouettera jamais pour avoir écrit ce texte. Raif Badawi, lui, a été condamné à 1000 coups de fouet et 10 ans prison pour avoir blogué. Badawi est emprisonné en Arabie saoudite depuis le 17 juin 2012 pour ses propos. Le jour de mon anniversaire. Je suis née libre dans un pays démocratique. Raif Badawi, […]