As I blog, Sheridan College is under lockdown. Reminiscent of Virginia Tech, though hopefully with a much different outcome.
Just as with Virginia Tech, communications strategies during times of crisis are key to ensuring the safety of students.
Logging onto the Sheridan College website, we are greeted by a semi-transparent black screen, hinting at the normal webpage layout underneath, but with the following message :
Attention : LOCKDOWN SITUATION.
Please be advised that Sheridan’s TRAFALGAR campus is currently in an emergency lockdown situation. Emergency services personnel have been contacted. The situation is under investigation. Normal operations are suspended, do not proceed to the campus. Please check this site for further updates. Thank you for your patience.
Facebook is being used to a slight extent as well here, although, strangely, not here, nor here, nor here. Given the high penetration of Facebook in the GTA, and the fact that settings allow for notification by sms, this is a communication channel that should not be neglected by institutions faced with a crisis situation.