Mia Farrow in Second Life

Mia Farrow’s avatar looks remarkably like her. Someone did a pretty good job. Ms Farrow, actor and UN goodwill ambassador has become one of the most vocal activists condemning the crisis in Sudan’s Darfur region. She joined the United States Holocaust Memorial Museum’s Committee on Conscience in taking the cause into Second Life.

Video here

The event took place at a virtual replica of Our Walls Bear Witness – Darfur : Who Will Survive Today? the powerful, outdoor photography exhibition highlighting images of the Darfur crisis by leading photojournalists as projected onto the exterior of the U.S. Holocaust Memorial Museum in Washington, around this time last year.

It’s interesting to see not only how Second Life is being used to hold seminars, press conferences, album launches and other meetings between people from around the world, but how it’s being used as a tool within a communications strategy aimed at mobilizing the global community around a cause that seems easy for most of us to ignore. I’ll have to delve into Second Life a little more to understand how these events are promoted, but even sitting on the outside and looking in, it’s easy to see the potential.

I’ve brought the question of an Olympic boycott in support of Darfur to Facebook. French and English groups are now open to the global Facebook community, with links to online petitions, resources and first-hand testimonials. Promotion has begun within my own network, but I’ll soon be taking steps to bring the group to the attention of others I feel might be moved to increase its visibility and get the viral effect going.


Laisser un commentaire

Votre adresse e-mail ne sera pas publiée. Les champs obligatoires sont indiqués avec *

  • How the Romans invented the Internet: Tom Standage and I

    I may have surprised students in my first Current Trends in Digital Communications class at McGill on Thursday night by talking about the ancient Romans, but I wouldn’t have surprised anyone who knows me. My tribe gets me. And, apparently, Tom Standage is a member of that tribe. Did you know… Romans may have been…


  • Twitter for the small business owner: the why

    When it comes to social media, small business owners tend to start with what they know. With half the Canadian population and 169 million Americans using the platform, it’s not surprising that North American small business owners tend to turn to Facebook when they decide it’s time for their brand to make its first foray into…


  • OQLF : Nouveau guide destiné aux gestionnaires de communauté du Québec

    Il y a un peu plus de deux ans, je vous parlais de ce cas de la propriétaire de boutique à Chelsey qui avait reçu une lettre de l’Office québécoise de la langue française exigeant que sa page sur Facebook présente du contenu en français? L’OQLF vient de publier un guide pratique destiné aux entrepreneurs…


  • Dévoilement d’étude : les journalistes québécois et les réseaux sociaux

      Joignez-vous à moi demain soir, sur place ou en webdiffusion, dans le cadre de la Soirée des grands communicateurs, événement organisé par La Toile des communicateurs. Je dévoilerai les résultats préliminaires d’un sondage effectué auprès de journalistes québécois quant à leur utilisation et l’impact des médias et réseaux sociaux. La conférence a lieu dans les…


  • On ne me fouettera jamais pour avoir écrit ce texte.

    On ne me fouettera jamais pour avoir écrit ce texte. Raif Badawi, lui, a été condamné à 1000 coups de fouet et 10 ans prison pour avoir blogué. Badawi est emprisonné en Arabie saoudite depuis le 17 juin 2012 pour ses propos. Le jour de mon anniversaire. Je suis née libre dans un pays démocratique. Raif Badawi,…