Michelle Sullivan Communications

Podcamp Toronto : Social Media in a Disaster

Social media is a bit part of the Podcamp Toronto scheduling. I’m going to hit at least one this weekend :

Dave Fleet is one of my favourite social media guys (go through my archives if you want proof). He’s working with the public security division of the Ontario Government.

His presentation touches on the use of social media during the recent California fire disaster.

  • Website wasn’t adapted for the crisis. Information related to the fire was minimal, not particularly relevant. Irrelevant information, such as a photo contest, were not moved off the home page.
  • Keyword search : words ‘help’, ‘assist’ weren’t as predominant as the word ‘governor’.
  • Used a news organisation’s website for mapping purposes
  • Didn’t take advantage of all available tactics
  • ‘Went old school’

News organisations :

  • Used Twitter feeds
  • Flickr pages for geotagged photos
  • Video on YouTube
  • The PBS website received 31 times its normal tracking – was recognized as an authoritative source of information
  • Started a blog
  • 1.3 million impressions of their map in the first few days of the fire

Je vous inviterais à consulter sa présentation ici.

Dave Fleet : exemple de générosité communautaire

Une chose qu’on remarque, quand on commence à fréquenter d’autres bloggueurs : c’est une communauté marquée par une générosité et fraternité indéniable. Le partage d’information, d’outils, d’encouragement est assez impressionnant.

Étude de cas : Dave Fleet du blogue Fleet Street (je peux me vanter de lui avoir proposé le titre). Je vous encouragerais à y faire un tour, car il partage les fruits de plusieurs mois de recherche sur les médias sociaux et fournit des liens vers des outils indispensables. Bref, il vient de vous épargner un nombre incalculable d’heures de travail.

Son article, 42 Top Social Media Tips And Tools, ici.

Ajoutez le blogue de Dave Fleet à votre blogroll… vous ne le regretterez pas. Pas besoin d’aller loin pour trouver du contenu percutant. L’article de ce matin, par exemple :

Social Media News Release : An EXTRA Tool, Not A Replacement

Merci Dave!

Social media training : Dave Fleet’s new wiki

Have I mentioned that I think Dave Fleet is a really clever guy? I met him at a Toronto Geek Dinner in August and have been following him ever since.

Dave has turned a fantastic idea for social media training into a collaborative wiki, where public relations professionals interested in dipping their toe into the social media space can benefit from the expertise of those who have been experimenting for awhile and are willing to share their key learnings.

Dave’s slogan : Using Social Media To Create Social Media Training

It has just launched, and I’ve entered the fray with preliminary contributions to the Blogger Relations and Social Media News Release sections of the wiki. I’ll be watching these pages and others to see how they develop over time.

The podcasting section is of particular interest for my learning curve, in case anyone out there feel like contributing…

Blogroll adjustment : Fleet Street

Adjust your bookmarks : Dave Fleet’s excellent blog has changed names .. and addresses.

You can now find him at Fleet Street PR (dot) com

A true gentleman (not to mention a mad marathoner), it’s sweet of him to give me the credit for inspiring the rebranding of his blog, but combine that name with that accent and the choice is obvious.

Happy reading!