Michelle Sullivan Communications

How do you avoid becoming bored with social media?

Here’s the problem with being ahead of your time: By the time everyone catches up, you’re bored.

This quote by Fran Lebowitz resonates with me from time to time. When colleagues and clients begin their discussions around social media, I’m carried back about 5-6 years, to a time I was first discovering a new passion: social media. I look for the same light in their eyes that I’m sure shone from mine. The  same enthusiasm I had when I talked about how social media was going to revolutionize the way we communicate as a society. I don’t quite see it, but suspect that it’s because they don’t get to enjoy the same thrill of discovery that I did back then. The social media path is fast becoming a well beaten one.

Social media has become my area of specialisation. The last thing I’d want to do is to become bored with my niche.

How do you avoid becoming bored with social media?

  • Take advantage of what social media allows you to do best: surround yourself with stimulating people. Connect with them;
  • Discuss what you learn. Be humble and ask for advice. Learn from others;
  • Pay it forward in the dozens of ways social media can help you contribute to your community or niche;
  • Take pleasure in initiating others, knowing they’ll help move the discipline forward;
  • Try to look at things … strategies, tactics, client needs … from new perspectives;
  • Keep pushing the envelope;
  • Keep pushing yourself – to network, to learn, to explore, to discover, to produce. Even when it’s hard. Challenge yourself to reach new heights and don’t stop until you do.