Michelle Sullivan Communications

Blog with integrity

Ethics is a big deal in the blogging world. As bloggers, podcasters and other social media enthusiasts start to be approached by PR and marketing firms, they’re taking a stand on issues like product reviews, sponsored posts and disclosure.

As I’ve stated elsewhere in this blog, respecting blogger integrity is the keystone of my approach. I look to strike a balance of mutual respect, that includes respect not only for the blogger, but for his or her readership.

As I gear up for yet another campaign that will reach out to bloggers, I’m pleased to come across a new initiative launched in July of this year. Blog With Integrity is a simple code of ethics to which bloggers can adhere and promote through a badge on their sites. The Blog With Integrity pledge is as follows:


By displaying the Blog with Integrity badge or signing the pledge, I assert that the trust of my readers and the blogging community is important to me.

I treat others respectfully, attacking ideas and not people. I also welcome respectful disagreement with my own ideas.

I believe in intellectual property rights, providing links, citing sources, and crediting inspiration where appropriate.

I disclose my material relationships, policies and business practices. My readers will know the difference between editorial, advertorial, and advertising, should I choose to have it. If I do sponsored or paid posts, they are clearly marked.

When collaborating with marketers and PR professionals, I handle myself professionally and abide by basic journalistic standards.

I always present my honest opinions to the best of my ability.

I own my words. Even if I occasionally have to eat them.

Simple. Clear. Straightforward. Well done.