Michelle Sullivan Communications

Inside PR debut

Episode 102 of Inside PR features moi and my Sunday night franco brain. It was past 10 on Sunday night when we taped this and my mind was furiously trying to translate as I spoke. My hats off to everyone else on this podcast panel who managed to get through the recording without uttering a 10th of the Uhs .. and ums .. that I did. There’s definitely an art there that I am still in the process of refining.

I’m starting to realize that, as a podcaster, I do much better with a little preparation and some kind of roadmap in front of me. 100% improv is hard!

Thanks to Terry and Dave .. and a special thanks to Keith McArthur of com.motion, whose point of view as a former journalist and relatively new PR practitioner is always interesting. Like I said to our hosts, I think he’s a keeper!

Inside PR : Slightly battered knight at the roundtable

Am listening to a recording of tonight’s InsidePR roundtable discussion (check iTunes this Tuesday).

Unbelievable. In an oblique reference to the Lacy-interview-Twitter-propagated-‘scandal’ at SXSW, I called Facebook’s CEO — ZuckerMAN! Ugh. I make this slip up all the time, though usually only in my mind and not live on Canada’s top PR podcast.

Once I stop flagellating myself over this, I’ll be able to say that I really enjoyed this chat with Terry, Dave and Keith McArthur of Veritas Communications’ com.motion on the pitfalls and opportunities that are an integral part of media relations.

Note to self : in English, ‘complicity’ doesn’t have quite the same meaning as in French — at least not in normal usage. In fact, the word has much more sordid nuance in English than what I intended, which was :

complicity

1656, from Fr. complicité, from M.Fr., from O.Fr. complice « accomplice, » from L.L. complicem, acc. of complex « partner, confederate, » from L. complicare « to fold together » .

But as I say to my clients in media relations training, there’s no such thing as a Do-Over. Thankfully, my other comments should make more sense to listeners whose brains don’t work as bilingually as mine does.

Maybe Terry *does* need to bring back Inside Proper English …

Inside PR : Knights of the roundtable

Tonight, I’ll be joining the new InsidePR roundtable. Terry and Dave have passed the 100-episode mark and have shaken things up with a new format. Each week, they invite PR professionals who are blogging and podcasting to add their voices to the InsidePR discussion.

Last week’s roundtable participants :

Julie Rusciolelli from Maverick PR

Keith McArthur from Veritas’ com.motion

Martin Waxman from Palette PR

The first topic of roundtable discussion was inspired by a Centennial College student’s musings about how to deal with the stereotypical perception of our industry, given its oft-sullied reputation.

The second discussion centered around Ontario MP and Minister of Aboriginal Affairs Michael Bryant’s use of YouTube. Apparently Tim Hortons is a great place to measure the pulse of a community.

InsidePR goes up on iTunes and the blog every Tuesday.

Practicing what one preaches : YULBlog

Part of me is listening to the windstorm blow and shake branches off the trees and wanting to stay home tonight.

Part of me is fighting the urge, desperately wanting to attend tonight’s YULBlog meetup.

The second part of me is reminding the first part of me of what a great monthly gathering of Montreal bloggers it is. Of what a great time is certain to be had by all. Of the people that’ll be there and who I want (and at times need) to talk to.

The second part of me is particularly naggy about the fact that next Tuesday, I intend to spread the good word about YULBlog to the social media neophytes who will be in attendance when I wade in, giving my 2 cents worth, at the SQPRP’s panel on social media for PR practitioners. Essential, I’ll say, if you want to build the relationships which are the necessary foundations of the social media space. If you want to be inspired. If you want to get it.

Practice what you preach, a wise man once said.

Meanwhile, the first part of me is tempting the second part with a nice glass of wine, a good book and the comforts of home. My siamese cat Dario is apparently in cahoots with Part I.

Torn, am I.

I’ve posted this status update in Facebook, hoping for encouragement :

Michelle a peur d’être emportée par le vent — devrais-je prendre mon courage à deux mains et aller quand même à YULBlog ce soir?

We’ll see how the social graph responds.

Facebook status updates tell me Kim’s heading off to the restaurant before hitting YULBlog and Laurent is at a cocktail across the way. They’ll both be showing up a little later. I still have time to decide.

Oh, hang on. As of 34 minutes ago, Michel was mourning the loss of Pushing up Daisies in his TV scheduling and Sylvain admits he’s square for deciding to stay in tonight. Part I has more allies than just Dario in its corner.

I think the deal maker would be if Dave were going to be there, but since he hasn’t updated his status in 12 hours, all I know for sure is that he’s in Montreal tonight. Not what he’s up to.

Ah. Now isn’t that interesting. Social networks have suddenly become my Magic Super 8 ball (TM) of choice.

Damn. Once I hit ‘publish’ I’ll have to go. Otherwise I’ll get tons of Tweets, Facebook wall messages and good old fashioned emails ribbing me for being a wuss.

Should I stay or should I go? Where’s that Magic Super 8 ball, anyway?

The power of social media

So here’s the power of social media :

17 minutes ago, David Jones of Inside PR and PR Works posted this in Facebook

David Jones is feeling special for loaning money through Kiva.org before Bill Clinton told him to today. 17m ago

11 minutes ago, I posted this in Facebook

Michelle is checking out Kiva.org ’cause David Jones told her to. 11 minutes ago

2 minutes ago, I ended a phone coversation where I told my best friend about Kiva.org

1 minute ago, I added the Kiva.org banner to my blog.

5 seconds ago, I finished my blog post about Kiva.org

Now I’m heading back to Kiva.org to put my money where my mouth is.