Michelle Sullivan Communications

Last minute social media Xmas shopping : doing it ‘barefoot’ with the figure skater

Looking for a stocking stuffer for that hard-to-buy-for social media afficionado?

Darren Barefoot and Julie Szabo of Capulet Communications have just launched Getting to first base : A social media marketing playbook, a book they describe as :

(…) a 100-page ebook filled with tricks, tips and case studies that show

you how to :

– Bring more visitors to your website

– Increase your company’s visibility online

– Approach bloggers and other online influencers

– Create compelling viral campaigns

– Get your website social media ready

– Craft a potent social media pitch

– Market effectively inside Facebook

– Avoid campaign killers and online faux pas

Now what’s a social media book launch, without the proper accoutrement, you say?

Try this on for size :

A blog with an RSS feed and all the right bookmarking tools

A YouTube video or two (or several : if you check out their individual YouTube profiles, you’ll see that they’ve even included personalized pitches to some heavy hitters (pun intended) like Robert Scoble and Steve Rubel. Clever, clever. Strange .. the Michelle, a Quick Message from Malta video must have gotten lost in the shuffle… )

A Facebook Fan page

You can even read some sample chapters.

Walking the walk.

Oh and how cool is this : $1 from the sale of each copy is being donated to the David Suzuki Foundation.

Ed. note : Hey. Does that too-clever-for-its-own-good blog post title sound a tad naughty to you too? Totally unintended. Hrm. No wonder Santa brings me coal every year.

Dear Rockers : an exercise in online mea culpa

The incomparable Darren Barefoot has a new project on the go. Dear Rockers (a.k.a. Paying back musicians five bucks at a time) aims to free us all of the guilt we bear for downloading or otherwise pirating music.

Many of us own music that we didn’t pay for. We don’t feel guilty about shafting the record company, but what about the musicians themselves?

Here’s how it works :

1. Pick a musician 2. Write them a letter 3. Scan or photograph the letter and send it to us4. Send off the letter5. Enjoy your new, guilt-free life

Darren must have been raised Catholic. As was I. Here’s my contribution :

Dear Gipsy Kings,

In October 2006 (strikeout) 1996 I received a mixed tape from my then boyfriend, who was a Californian god. I specify, because it’s the only excuse I have for being seduced into accepting a non-purchased gift of your music. I enclose 10$ : that’s 5$ for my sin and 5$ for Surfer-god Tom’s. Thanks for the memories.

{heart} Michelle

If you look at the top centre of that photo, you can almost make out the tiny head that is Tom’s portrait among the dried flowers and plane ticket. My, my, was he ever lovely. Thanks for the memories, Darren.

Tod Maffin (for Gowan), Julie of Boot and Blade (for Imogen Heap), Tanis of Boob Tube (for New Pornographers) and Monica of Your dose of lunacy (for Billy Joel) have already joined in the fun.

Now if I could just find a stamp …