Michelle Sullivan Communications

Summer reading series: Twitter guide for business

Depending on your market, Twitter can be a powerful way for you to keep the conversation going with existing and potential clients, provide efficient customer service by monitoring and responding to issues, and increase notoriety for your emerging brand not only locally, but worldwide.

Twitter has just released Twitter 101 for Business.

I love that the guide includes best practices. These are a must read and reflect a philosophy that can be applied across the social media board. Measurement addicts will also find information of interest here.

Check out the Twitter case studies listing, if you’re looking for examples to convince your client or boss that Twitter is worth looking into. You’ll find one of my personal favourites, Naked Pizza, a company who loves Twitter so much they’ve replaced the telephone number on their storefront sign with their Twitter handle. After 2,5 months of using Twitter, Naked Pizza had 4,300 followers.  The company claims that 69 percent of sales generated during a one-day Twitter advertising blitz came from customers drawn in from the site. Pretty impressive.

If I can appreciate the potential of Twitter it’s because I’ve seen it first hand. One of my clients, CakeMail, a true white label email marketing platform with B2B communications needs, estimates that 5% of new business is generated through Twitter conversations. CakeMail has not only a corporate presence on Twitter, but its CEO and VP of Sales are also active on Twitter. Now _there’s_ a measurable result.

Article of the day: Business Gets Social

This January 14th article in eMarketer looks at the realities of B2B PR in the social media age. While it leaves blogs out of its survey for some reason, it still comes to the conclusion that companies need to start paying more attention to social media, web-based events, trade shows and conferences in order to reach corporate decision makers.

Quote : In fact, according to MarketingSherpa, the number of people involved in purchase decisions continues to grow, averaging 21 people in larger companies.

« The most efficient way to ‘see’ more prospects and influencers face to face, » says Ms. Phillips, « is through the use of new online media alternatives. »

Article and report here.