Interesting report out of the States on how ‘social’ American business really is. The NetProspex team ranked social network activity on platforms like Twitter and Facebook, coming up with something they call the NPSI (NetProspex Social Index) score. It measures things like activity (ex: number of Tweets), connectedness (employees with social media profiles) and friendliness and reach (connections per employee)
Things that caught my eye:
- Banking (3rd) outranked traditional media (4th)
- Pharma ranked a surprising (from a Canadian perspective) 25th – the medical industry didn’t make the top 50
- The tobacco industry isn’t big on Twitter. Neither are funeral homes. They’re more a Facebook industry, apparently.
- Toys & Games = at the top in the consumer category
- CFOs are only slightly more social than admin assistants, payroll and maintenance … meaning not very
- The study ranks companies with the most social employees. HR staff have the most number of “friends”
- B2B employees are social. Non tech B2B businesses aren’t leveraging social media.
- Highest blue collar industry ranked = the trucking, moving and storage industry
… Marketers are more social than HR, which is more social than PR.
The NetProspex Social Index (NPSI) doesn’t include blogging/podcasting. I bet funeral homes would have ranked better if they had
Pas nécessaire d’être un Perez Hilton ou un Kanye West pour voir les ressemblances entre Mlle Gaga et La Madone. Si on s’en tient au concept de l’évolution de la marque personnelle (the personal brand), ces deux phénomènes du pop ont pleinement tiré profit des outils marketing à leur disposition. Madonna s’est réinventée ad vitam aeternam et a dominé MTV. Elle était de son époque. Normal, donc, que la machine Lady Gaga carbure plutôt au 2.0.
Cette vidéo intitulée « Brand Romance », de nos amis chez Newcast, démontre à quel point Lady Gaga est la poster-girl du marketing 2.0
Welcome to the beginnings of OpenFile.ca, a new voice for local news.
We are warming up, getting ready to unveil our website in just two weeks. We promise to provide smart, original, insightful stories about the places and topics that matter most to the people of Toronto.
For me, OpenFile represents a fresh chapter in my journalism career, which began more than 20 years ago in this city. As a video journalist at CBC Television, I was the night reporter, handling breaking local news – going live here, whipping over there for an interview.
After working in all of Canada’s national network newsrooms, I became the Middle Eastern correspondent for ABC News, then an international correspondent for CNN. I reported from Africa, Asia, North America and all over the Middle East. I covered the wars in Iraq and Afghanistan, tsunamis and civil conflicts. These were big stories, but they taught me that all news starts as local news.
Over the past few years I’ve watched the news business change dramatically. Big media companies have struggled to figure out how to adapt to the way people are getting their news in the digital age. My biggest fear was that real journalism, stories that affect you and your community, would get lost as traditional news outlets scrambled to come up with a quick fix that would lure back their dwindling audiences.
We are not trying to replace daily newspapers or newscasts. We do not have the answer to all the questions that are keeping journalists like us awake at night. But we believe that journalism cannot evolve without input from you, the reader, so we’re trying something different. At OpenFile, readers can collaborate with our reporters and editors, creating a place for great storytelling to flourish.
When I returned to Canada last year, I got together a group of journalists and clever web thinkers and developers whom I admired. We spent months huddled over our kitchen tables, scribbling on Post-it notes, arguing and eating a lot of takeout before agreeing on this approach.
We asked some smart venture capital people to help develop a business plan. We did the « finance dance » for about five months and raised some money. We moved into an old factory in Toronto’s west end, and here we are.
We’ll start by doing one thing – local news – and doing it well. The internet is full of aggregators powered by search engines that spit out the same story over and over. We’re not like that. We’ll assign real reporters to cover the developments that affect your communities and neighbourhoods.
Toronto is our start.
This will be your site! Think of it as a work in progress, because we want to know how you feel about what we’re doing.
Il est toujours risqué de prédire quelle forme prendra un blogue, puisque ce sont les lecteurs qui, très souvent, l’investissent et décident de la tangente qu’il prendra. Nous souhaitons tout de même que ce blogue du journalisme devienne ce terrain neutre où peut se tenir un débat sain sur les enjeux qui touchent le métier de journaliste.
On le sait, la profession traverse une période charnière de son histoire. Elle se réinvente. Ce serait bien de s’en toucher un mot ou deux, non?
Une allégorie ludique du monde des relations publiques, qui prend vraiment une importance fondamentale dans notre société. (LC)
Cet univers là, des relations publiques, de la manipulation de l’opinion publique en général, je pense que c’est assez important d’en parler. (LC) Oui. (R H-R)
Ces gens là exercent un métier, j’sais pas, périleux .. pis en termes d’ethique aussi très très dangereux. Vous vous situez où, vous, vis-à-vis ça. Est-ce que vous êtes d’accord? Est-ce que vous auriez-vous fait ça dans la vie comme job, être dans les relations publiques? (R H-R) Ben … euh .. oof .. difficilement, je crois. (LC)
Si on n’a pas une espèce de système de valeurs, si il n’y a pas une question ethique derrière tout ça, on est en droit de se poser de grandes questions. (LC) Ben c’est sur! C’est parfois des cover-ups c’est choses là. C’est très souvent… (R H-R) C’est très souvent. Ça peut aller jusque là. (LC)
On ne pointe personne du doigt, évidemment, ni une compagnie ni un individu (LC) Est-ce qu’il y a des gens qui vont se reconnaître quand même? (R H-R) Peut-être … (LC) (rires)
La SQPRP lance officiellement son nouveau site web. Je cherche toujours le code de déontologie de l’association qui existe, je vous en assure. Il me semble qu’on pourrait le mettre en évidence, à la page d’accueil. Question de s’aider. Quand même.
Je cherche une salle avec écran géant pour la première de Mirador. J’espère que vous accepterez de vous joindre à moi, afin qu’on puisse regarder ça ensemble et en discuter sur-le-champ. À suivre.
