Nouvelle étude Cefrio: La ressource par excellence d’études sur les habitudes des internautes québécois nous révèle cette semaine que 75,3 % des adultes québécois ont utilisé Internet au moins une fois par semaine ce mois-ci, comparativement à 72,7% durant cette même période l’an dernier.
La preuve que les Québécois prennent leurs vacances d’été au mois d’août: l’utilisation d’Internet au Québec a connu une chute durant ce mois estival en 2010 (73,2%). C’est au mois d’octobre que les Québécois ont été branchés en plus grand nombre (79,9%). Pourquoi? Je ne pourrais dire … phénomène Wikileaks, peut-être?
Belles à Bloguer, ce n’est pas seulement de belles rencontres avec des blogueuses montréalaises, mais la possibilité d’aller chercher les ressources nécessaires pour adhérer aux meilleures pratiques.
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Interesting report out of the States on how ‘social’ American business really is. The NetProspex team ranked social network activity on platforms like Twitter and Facebook, coming up with something they call the NPSI (NetProspex Social Index) score. It measures things like activity (ex: number of Tweets), connectedness (employees with social media profiles) and friendliness and reach (connections per employee)
Things that caught my eye:
- Banking (3rd) outranked traditional media (4th)
- Pharma ranked a surprising (from a Canadian perspective) 25th – the medical industry didn’t make the top 50
- The tobacco industry isn’t big on Twitter. Neither are funeral homes. They’re more a Facebook industry, apparently.
- Toys & Games = at the top in the consumer category
- CFOs are only slightly more social than admin assistants, payroll and maintenance … meaning not very
- The study ranks companies with the most social employees. HR staff have the most number of “friends”
- B2B employees are social. Non tech B2B businesses aren’t leveraging social media.
- Highest blue collar industry ranked = the trucking, moving and storage industry
… Marketers are more social than HR, which is more social than PR.
The NetProspex Social Index (NPSI) doesn’t include blogging/podcasting. I bet funeral homes would have ranked better if they had
Pas nécessaire d’être un Perez Hilton ou un Kanye West pour voir les ressemblances entre Mlle Gaga et La Madone. Si on s’en tient au concept de l’évolution de la marque personnelle (the personal brand), ces deux phénomènes du pop ont pleinement tiré profit des outils marketing à leur disposition. Madonna s’est réinventée ad vitam aeternam et a dominé MTV. Elle était de son époque. Normal, donc, que la machine Lady Gaga carbure plutôt au 2.0.
Cette vidéo intitulée « Brand Romance », de nos amis chez Newcast, démontre à quel point Lady Gaga est la poster-girl du marketing 2.0
When I’m invited to speak about social media, my secret (or not so secret) goal is to inspire people to explore it on a deeper level. To understand the power .. . and thrill … of tribes and niches. To realize that we live in an era where we can actually reach out to people we’d never have met, otherwise.
Social media not only helped me discover Tom, but also allowed me to connect to him on Facebook and Twitter.
It’s nice to be able to exchange ideas with someone like Tom. The following exchange between us on Facebook is typical of how social media can help everyone (not only PR professionals) connect with people of interest:
Tom Foremski Protestors with « Deathpads. » The Wrong Kind Of Killer Marketing: SF Vigil For Dead iPad Workers Thursday Eve At Apple Store – SVW www.siliconvalleywatcher.com
Michelle Sullivan Well, my mother refused the gift of an iPad I offered her for her birthday because of these reports. One less client, at least. Sad state of affairs.
Tom Foremski Wow. Interesting to hear that people are making a choice.
