Pas nécessaire d’être un Perez Hilton ou un Kanye West pour voir les ressemblances entre Mlle Gaga et La Madone. Si on s’en tient au concept de l’évolution de la marque personnelle (the personal brand), ces deux phénomènes du pop ont pleinement tiré profit des outils marketing à leur disposition. Madonna s’est réinventée ad vitam aeternam et a dominé MTV. Elle était de son époque. Normal, donc, que la machine Lady Gaga carbure plutôt au 2.0.
Cette vidéo intitulée « Brand Romance », de nos amis chez Newcast, démontre à quel point Lady Gaga est la poster-girl du marketing 2.0
When I’m invited to speak about social media, my secret (or not so secret) goal is to inspire people to explore it on a deeper level. To understand the power .. . and thrill … of tribes and niches. To realize that we live in an era where we can actually reach out to people we’d never have met, otherwise.
Social media not only helped me discover Tom, but also allowed me to connect to him on Facebook and Twitter.
It’s nice to be able to exchange ideas with someone like Tom. The following exchange between us on Facebook is typical of how social media can help everyone (not only PR professionals) connect with people of interest:
Tom Foremski Protestors with « Deathpads. » The Wrong Kind Of Killer Marketing: SF Vigil For Dead iPad Workers Thursday Eve At Apple Store – SVW www.siliconvalleywatcher.com
Michelle Sullivan Well, my mother refused the gift of an iPad I offered her for her birthday because of these reports. One less client, at least. Sad state of affairs.
Tom Foremski Wow. Interesting to hear that people are making a choice.
I took advantage of a recent visit to Quebec City to check out the fine arts museum’s newest exhibit, Paintings from the Reign of Victoria. Mostly landscapes, so not really my cup of tea, but William Powell Frith’s 1862 painting ‘The Railway Station’ caught my eye, not only because of its composition, which is pretty interesting, but because of a quote from a contemporary London News art critic recorded in the curatorial comments of the painting’s identification card:
The iron rails are welded into every life-history … The steam engine is the incarnate spirit of the age — a good genius to many, an evil demon to some.
Naturally, with my 2.0/2.0 vision, I made the leap to the Internet and social media.
Like the steam engine described by the critic from the London News, the Internet in general and social media in particular is not only considered good or evil depending on your point of view, but brings people together, allowing them to ‘travel’ over distances never before accessible to most people. Like the steam engine, the Internet/social media is fast, easy, accessible and ‘transports’ people and products … or at least facilitates it. The social impact in both cases is unmistakable.
150 years from now, when someone in a museum leans over to read the identification card next to the work of a net artist like Olia Lialina — presuming identification cards … or museums for that matter … still exist as we know them now — what will their equivalent of 2.0/2.0 vision look like, I wonder?
Inspirée par l’initiative Best Job in the World de Queensland en Australie, la campagne La meilleure job d’été au monde invite les internautes à s’inscrire à un concours pour devenir le reporteur-blogueur qui fera connaître la région par la vaste proportion de touristes qui magasinent maintenant leurs vacances en ligne. L’heureux élu se méritera la jolie somme de 40 000$ et se verra équipé d’un Macbook Pro, d’une Canon T2i, d’une caméra vidéo et d’un iPhone.
Pour participer au concours, les internautes doivent produire une capsule vidéo et la diffuser sur YouTube. Le nombre de vues et de votes figurent parmi les critères de sélection.
Trois finalistes se déplaceront vers Sorel-Tracy et produiront une série de vidéos pendant leur séjour. Une véritable audition qui me rappelle la Course Destination-Monde.
Sorel-Tracy n’est peut-être pas aussi sexy que Queensland, mais cette campagne? Oh que oui.
Google: le nerf de la guerre. Diapo clé de ma présentation Médias sociaux 101. Grâce à la nouvelle application Search Stories de Google je suis en mesure de l’améliorer à temps pour la présentation que je ferai à un regroupement de gens d’affaires de Québec mardi prochain :
