Nouvelle étude Cefrio: La ressource par excellence d’études sur les habitudes des internautes québécois nous révèle cette semaine que 75,3 % des adultes québécois ont utilisé Internet au moins une fois par semaine ce mois-ci, comparativement à 72,7% durant cette même période l’an dernier.
La preuve que les Québécois prennent leurs vacances d’été au mois d’août: l’utilisation d’Internet au Québec a connu une chute durant ce mois estival en 2010 (73,2%). C’est au mois d’octobre que les Québécois ont été branchés en plus grand nombre (79,9%). Pourquoi? Je ne pourrais dire … phénomène Wikileaks, peut-être?
British linguist David Crystal has a lot to say about Twitter. If you have 30 minutes to spare … maybe skip the latest episode of The Bachelor or Survivor … I’d encourage you to listen to him debunk some myths about Twitter and texting. I’d especially encourage you to listen to him if you’re still scratching your head wondering what kind of creature tweets. I would particularly encourage you to invest 30 minutes to listen to Crystal if you are the kind of person who stands up in the middle of a conference and asks why we should care about communicating to a bunch of people who have nothing better to do but to spend their days typing into a smartphone. And I know you’re out there.
Some myths, explained:
People actually don’t abbreviate in text messaging and Twitter as much as one might think. This is partially because Texting and Tweeting isn’t a uniquely youth phenomenon.
Abbreviations like CUL8tr aren’t anything new .. Lewis Carroll and Queen Victoria played around with these language rebuses
Young people don’t leave letters out because they can’t spell … in fact, the best texters are often the best spellers, simply because they get tons of practice. They leave out letters because « it’s cool ». Following the fashion is a socially bonding experience.
Texting and Tweeting in fact gives young people more motivation to write and read.
Students aren’t translating text-speak into their schoolwork and exams, contrary to popular belief.
There is an artistic dimension to the evolution of Texting and Twitter. Crystal cites Twitter poetry contests as an example.
Many of the sentences in a Tweet are actually quite long – you can get 30 words into 140 characters and there are often 20 word sentences in a Tweet.
Twitter has become more of an information exchange mechanism than it was when it first launched as a « What are you doing? » platform.
Twitter has value in that, among other things, it accelerates the transmission of information.
David Crystal believes teachers have an important role to play in Internet management. For young people, the electronic technology is central and the book is marginal. This isn’t going to change, so, according to Crystal, it must be managed and used in a way that becomes motivating for young readers.
Crystal is the author, co-author, or editor of over 100 books on a wide variety of subjects, specialising among other things in editing reference works, including (as author) the Cambridge Encyclopedia of Language (1987, 1997, 2010) and the Cambridge Encyclopedia of the English Language (1995, 2003), and (as editor) the Cambridge Biographical Dictionary, the Cambridge Factfinder, the Cambridge Encyclopedia, and the New Penguin Encyclopedia (2003). He has also edited literary works, and is Patron of the UK National Literacy Association. He has also published several books for the general reader about linguistics and the English language, which use varied graphics and short essays to communicate technical material in an accessible manner
Pour ceux qui sont plutôt visuels, j’ai le bonheur de vous présenter un bon aperçu des qualités requises pour devenir un gestionnaire de communauté hors pair. A ceci j’ajouterais qu’un bon gestionnaire de communauté doit être doué d’un certain instinct protecteur, toujours conscient de bien gérer la réputation de la marque qu’il représente. C’est la raison pour laquelle vous êtes toujours mieux d’embaucher un gestionnaire de communauté qui connaît et respecte (pour ne pas dire admire) déjà votre entreprise et votre marque. Il deviendra votre meilleur ambassadeur sur le web. Avez vous songé embaucher quelqu’un à l’interne? Vous avez peut-être déjà parmi vos employés la perle rare, qui, avec l’aide d’un spécialiste en médias sociaux, peut rapidement devenir le représentant idéal de votre marque sur la toile.
