Michelle Sullivan Communications

Blissdom Canada 2010: Toronto, here I come!

BlissDom Canada

If you’re going to be at Blissdom Canada in Toronto this week, be sure to let me know. I’m looking forward to seeing colleagues and old friends, meeting some new bloggers and putting a few faces to names I’ve been carrying around in my Rolodex (no, not really a Rolodex) for the past few years.

I’m a big believer in taking  things offline whenever possible. Makes buying someone a drink that much easier 😉

See you there!

Webcom 2010: j’y serai .. et vous?

J’ai bien hâte de participer à la 9e édition de WebCom. Cette activité, qui a lieu deux fois par année, rassemble des centaines de professionnels du web 2.0, leurs clients et les curieux.

Parmi les conférenciers, Frédéric Brunel de Wherecloud, Philippe Martin de La Fabrique de blogues, Benoit Descary, Sylvain Carle de Praized, Sylvie Lachize d’Ericsson, Vincent Tanguay et Najoua Kooli du CEFRIO et des gens de la NASA! Une belle brochette de conférenciers. Sera difficile de choisir.

Sachez que, un peu comme à La Ronde, les activités débutant après 15h sont accessibles gratuitement. Comme quoi le web 2.0 est un monde généreux…

La programmation est en ligne. Il ne reste que 27 jours avant Webcom Montréal 2010. Inscrivez-vous dès aujourd’hui!

NetProspex’s NPSI Score: Business is social south of the border

Interesting report out of the States on how ‘social’ American business really is. The NetProspex team ranked social network activity on platforms like Twitter and Facebook, coming up with something they call the NPSI (NetProspex Social Index) score. It measures things like activity (ex: number of Tweets), connectedness (employees with social media profiles) and friendliness and reach (connections per employee)

Things that caught my eye:

– Banking (3rd) outranked traditional media (4th)

– Pharma ranked a surprising (from a Canadian perspective) 25th – the medical industry didn’t make the top 50

– The tobacco industry isn’t big on Twitter. Neither are funeral homes. They’re more a Facebook industry, apparently.

– Toys & Games = at the top in the consumer category

– CFOs are only slightly more social than admin assistants, payroll and maintenance … meaning not very

– The study ranks companies with the most social employees. HR staff have the most number of “friends”

– B2B employees are social. Non tech B2B businesses aren’t leveraging social media.

– Highest blue collar industry ranked = the trucking, moving and storage industry

… Marketers are more social than HR, which is more social than PR.

The NetProspex Social Index (NPSI) doesn’t include blogging/podcasting. I bet funeral homes would have ranked better if they had 😉

Hat tip to Michelle Blanc for the heads up on this study.