My summer reading series continues with newly released survey results by iPressroom:
Online Communications Skills Employers Want and Candidates Need in Today’s PR and Marketing Job Market
This report provides insights into the specific strategic and tactical digital communications skills that employers are seeking from public relations and marketing job candidates. The research report is intended to help public relations, corporate communications and marketing professionals better understand and appreciate how organizations are integrating online communications into their business practices, and what online communication skills they need to acquire to be competitive in today’s job market.
While I think this report needs to emphasize more strongly than simply in the intro letter that it is the result of a survey of social-media interested companies (the results reflect that, I think), I am pleased to see that within these companies, PR seems to have the lead as far as social media strategy goes. IMHO, past history and general PR tenets tell me that this is where social media belongs. Not that I’m biased or anything 😉
Young professionals considering PR take heed: social media is quickly becoming a must-have on your CV (and I mean your Google CV, not your I’m-stretching-the-truth-about-everything-in-2-pages-or-less CV). Even if the heads of PR firms may be technosaurs, they expect the younger generation to be on top of their game, in order to fill this gap. If you’re a 21-year old PR prospect and not well versed in social media, you’re in trouble. Time to step it up, my friends.
How do I know this to be true, even for the Quebec market, where social media practice is still playing catch up?
In Montreal PR firms, bilingualism is almost always listed as a must-have on job postings. I know of more than one unlingual (French) PR consultant who landed a job despite lacking this requirement. Why? Because he/she had some knowledge of social media. Does social media trump English in Quebec as a second language of choice? Now let’s not all get up in arms. I’m not saying that … Recent hiring practices, however? Mebbe.