Michelle Sullivan Communications

74 of Fortune 500 companies starting to play ball

Good news. Once the big boys start tossing the ball around, the others start to pay attention and will want to play too :

74 of Fortune 500 Use Blogs to Communicate With Customers : Fifteen percent of Fortune 500 companies are blogging, according to a recent study from WOMMA member company Burson-Marsteller. Technology companies were the heaviest bloggers, with the top four industries with blogs listed as: Computers, Office Equipment; Network and Other Communications Equipment; Semiconductors and Other Electrical Components; and Internet Services and Retailing. The study included only external blogs, and indicated a reported 270% increase since Fortune 500 blog tracking began in December 2005. A full 32% of the Fortune 50 have blogs, while the number shrinks to only 2% of the Fortune 451 to 500.

Source : WOMMA

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