Michelle Sullivan Communications

Podcamp Toronto : WordPress

Bob Goyetche recommends having your own WordPress site witha Libsyn back end. You get the best of both worlds : a cost effective media file hosting platform, and a site that is flexible and reliable.

WordPress.org – this is where the software actually lives. You download and install it on your server. You do need some technical expertise for this, since you’re managing your own database. A lot of hosts will do the install and updates for you with one easy click. WordPress.org is what you want to download if you want to set your site up under your own domain name.

WordPress.com – like blogger, content is hosted on their server, so you end up with a WordPress domain name. This, apparently, cannot be migrated to your own domain name.

The joy of Podcamp : you vote with your feet. Time to duck out of this session and do another interview.

Podcamp Toronto : SEO with Julien Smith

Bob Goyetche describes what Julien Smith does with SEO as black magic, but he certainly does a good job of simplifying the explanation, from what I could tell. Unfortunately, there’s so much going on that I only caught about 2 minutes of his presentation.

Next up, WordPress

Podcamp Toronto : Greencasting

This series of presentations by ‘greencasters’ showcased a few environmentally oriented blogs and podcasts :

Glenn McKnight and Ryan Wiseman of the Energy Conservation Society of Ontario presented their Oshawa Energy Conservation Fair campaign strategy. Their campaign capitalizes upon the how-to angle, speaking to people who are already sensitized to the importance of controlling carbon emissions.

Ryan Wiseman of Besustainable blogs and podcasts his interviews with people doing ‘cool’ things in the space. He remains involved in The Green Majority.

Victoria Fenner also participated in the presentation, speaking about her blog, Magnetic Spirits. She also spoke about the Rabble podcast network, ‘a growing collection of Canadian podcasts which offer an alternative take on politics, entertainment, society, stories, community and life in general’. She spoke about One World Radio as a good resource for uploading content. (Également disponible en français)

The participants say they’re are in the embryonic stages of trying to set up standards for greencasters and bringing the community together through a collective, so the focus of the presentation was to reach out, more than to really share and exchange expertise. Frankly, a lot of it sounded like a pitch session. It’ll be up to me to grab some of these people to get their input and insights on their experiences in the greencasting space, but either way, I’m left from some intriguing resources to explore. Oh! And I’m also left with a Project Porchlight lightbulb, courtesy of One Change. Thanks, One Change.

Podcamp Toronto : Corporate podcasting best practices

Donna Papacosta is leading this roundtable discussion on corporate podcasting. The session has attracted some 20-odd participants, may of which come from the non-profit or community sectors.

Some key points raised during the discussion :

  • A podcast seems to be an easier sell than a blog – companies relate podcasts to radio shows and so grasp the value much more easily.
  • It seems easier to sell podcasts as a turnkey solution, rather than expecting corporations to get into editing and other complex technical aspects of podcasting.
  • It’s important to get to the fundamental emotional impact of a story. ‘There has to be some skin in the game’.
  • You have to be willing to ask people to restart their interview or do it over until the essential message comes through. The second interview is usually tighter, but sometimes the first off the cuff version is better.
  • Use the first questions to warm up the interview subject. The stuff in the middle can often be the best content.
  • The problem with interviewing people who have never been interviewed before, is that they don’t have sound bites. You have to plan on a lot of postproduction in those cases.
  • Don’t sell the subscription value of podcasts. People don’t understand it. The basic concept of ‘radio on the internet’ works best.
  • Doing a limited series podcast is a good way to dip your toe into the space before you’re totally convinced.
  • Without scripting your interviews, be sure you spend a few minutes going over what is going to be covered. Getting a few key messages down helps structure the podcast and makes editing easier.
  • ROI and metrics : it’s possible to measure your downloads, but perhaps more difficult to predict the impact ahead of time. Print, for example, has distribution statistics. It’s important to convince clients of the value of quality, rather than quantity.
  • It’s important to use common language and use examples (ex : GM and Diggnation)
  • Metrics can revolve around the discussion generated on the Internet. How many bloggers wrote about a podcast? What does Technorati have to say about the splash made in the marketplace?
  • Icerocket.com + Google search = good search engine for blogs
  • Return on Attention = a good way of selling social media

Podcamp Toronto : How the Alzheimer Society of Ontario fell in love with social media, podcasting and Web 2.0

Étude de cas présentée par Wayne MacPhaill de la firme torontoise w8nc. Le profil démographique des employés de la Société Alzheimers? 40+ et un peu technophobe.

Inaugurée dans le contexte du projet Manulife Walk for Memories, un premier podcast intitulé Talk for Memories a permis aux membres de l’association d’apprivoiser les médias sociaux.

Riche de cette expérience, ils ont procédé au lancement d’un ‘projet wiki‘ interne intitulé ‘Ensemble’ et hébergé sur projectforum.com. Ce wiki interactif a connu un bon succès, attribuable, selon MacPhaill, à l’accès à une bonne formation de base. Un guide d’utilisateur comprenait une série de vidéo sur Google. La formation d’influenceurs était indispensable pour convaincre l’ensemble de l’association de la valeur ajoutée du wiki pour des besoins de communication interne.

Le lancement d’un site externe, suivant les mêmes principes, sera lancé dans 3 semaines. Sur le site externe, certaines pages seront fixes, mais d’autres seront dynamiques.

À suivre, alors.