This January 14th article in eMarketer looks at the realities of B2B PR in the social media age. While it leaves blogs out of its survey for some reason, it still comes to the conclusion that companies need to start paying more attention to social media, web-based events, trade shows and conferences in order to reach corporate decision makers.
Quote : In fact, according to MarketingSherpa, the number of people involved in purchase decisions continues to grow, averaging 21 people in larger companies.
« The most efficient way to ‘see’ more prospects and influencers face to face, » says Ms. Phillips, « is through the use of new online media alternatives. »
Article and report here.