Michelle Sullivan Communications

Article of the day : The spoils of social media go to those who wait

Interesting article on the importance of investing in ongoing campaigns by companies who are trying to build communities and engage their clients in conversation. Includes the following Maggie Fox anecdote :

Maggie Fox remembers when she had an epiphany about social media marketing. Her young agency had taken on a campaign from Harlequin Enter-prises to promote the horror novel « Blood Ties. » The campaign generated quite a following on MySpace.com. Until its 14th week. That’s when the budget ran out, new content wasn’t generated and the program’s momentum ground to a halt.

« It just faded, » said Fox, whose Toronto-based Social Media Group now has eight employees and counts Ford Motor Co. and SAP among its clients. « The content dried up, and there was no one tasked with ongoing engagement. »

Full article here.

Last minute social media Xmas shopping : doing it ‘barefoot’ with the figure skater

Looking for a stocking stuffer for that hard-to-buy-for social media afficionado?

(…) a 100-page ebook filled with tricks, tips and case studies that show
you how to:

– Bring more visitors to your website
– Increase your company’s visibility online
– Approach bloggers and other online influencers
– Create compelling viral campaigns
– Get your website social media ready
– Craft a potent social media pitch
– Market effectively inside Facebook
– Avoid campaign killers and online faux pas

Now what’s a social media book launch, without the proper accoutrement, you say?

Try this on for size:

A blog with an RSS feed and all the right bookmarking tools

A YouTube video or two (or several : if you check out their individual YouTube profiles, you’ll see that they’ve even included personalized pitches to some heavy hitters (pun intended) like Robert Scoble and Steve Rubel. Clever, clever. Strange .. the Michelle, a Quick Message from Malta video must have gotten lost in the shuffle … )

A Facebook Fan page

You can even read some sample chapters.

Walking the walk.

Oh and how cool is this : $1 from the sale of each copy is being donated to the David Suzuki Foundation.

Ed. note: Hey. Does that too-clever-for-its-own-good blog post title sound a tad naughty to you too? Totally unintended. Hrm. No wonder Santa brings me coal every year.

Last minute social media Xmas shopping : doing it ‘barefoot’ with the figure skater

Looking for a stocking stuffer for that hard-to-buy-for social media afficionado?

(…) a 100-page ebook filled with tricks, tips and case studies that show
you how to:

– Bring more visitors to your website
– Increase your company’s visibility online
– Approach bloggers and other online influencers
– Create compelling viral campaigns
– Get your website social media ready
– Craft a potent social media pitch
– Market effectively inside Facebook
– Avoid campaign killers and online faux pas

Now what’s a social media book launch, without the proper accoutrement, you say?

Try this on for size:

A blog with an RSS feed and all the right bookmarking tools

A YouTube video or two (or several : if you check out their individual YouTube profiles, you’ll see that they’ve even included personalized pitches to some heavy hitters (pun intended) like Robert Scoble and Steve Rubel. Clever, clever. Strange .. the Michelle, a Quick Message from Malta video must have gotten lost in the shuffle … )

A Facebook Fan page

You can even read some sample chapters.

Walking the walk.

Oh and how cool is this : $1 from the sale of each copy is being donated to the David Suzuki Foundation.

Ed. note: Hey. Does that too-clever-for-its-own-good blog post title sound a tad naughty to you too? Totally unintended. Hrm. No wonder Santa brings me coal every year.

Last minute social media Xmas shopping : doing it ‘barefoot’ with the figure skater

Looking for a stocking stuffer for that hard-to-buy-for social media afficionado?

Darren Barefoot and Julie Szabo of Capulet Communications have just launched Getting to first base : A social media marketing playbook, a book they describe as :

(…) a 100-page ebook filled with tricks, tips and case studies that show

you how to :

– Bring more visitors to your website

– Increase your company’s visibility online

– Approach bloggers and other online influencers

– Create compelling viral campaigns

– Get your website social media ready

– Craft a potent social media pitch

– Market effectively inside Facebook

– Avoid campaign killers and online faux pas

Now what’s a social media book launch, without the proper accoutrement, you say?

Try this on for size :

A blog with an RSS feed and all the right bookmarking tools

A YouTube video or two (or several : if you check out their individual YouTube profiles, you’ll see that they’ve even included personalized pitches to some heavy hitters (pun intended) like Robert Scoble and Steve Rubel. Clever, clever. Strange .. the Michelle, a Quick Message from Malta video must have gotten lost in the shuffle… )

A Facebook Fan page

You can even read some sample chapters.

Walking the walk.

Oh and how cool is this : $1 from the sale of each copy is being donated to the David Suzuki Foundation.

Ed. note : Hey. Does that too-clever-for-its-own-good blog post title sound a tad naughty to you too? Totally unintended. Hrm. No wonder Santa brings me coal every year.

Bonnes intentions en cette fin d’année

Les bonnes intentions de la semaine, avant de prendre l’avion vers Vancouver pour les fêtes:
  • Publier mon premier podcast (pour les intimes et les curieux)
  • Migrer mon blogue vers WordPress
  • Lancer la refonte de mon site Web
  • Mettre de l’ordre dans mes dossiers
  • Faire un peu de comptabilité de fin d’année
  • Finaliser certains détails en préparation du lancement de Third Tuesday, Montréal au mois de février (ne voulant pas nuire à la SQPRP, qui présente un panel sur les médias sociaux le 15 janvier prochain, nous déplaçons notre activité d’un mois – mais quel lancement! À suivre …)

Tout un carnet de commandes. Mais ça ferait du bien de terminer l’année avec des projets bouclés.