Michelle Sullivan Communications

Geek Dinner : Toronto, Wednesday Aug 22nd, 6pm

I’m leaving Vancouver on Friday, after spending a great summer here on the coast, working, visiting family and making new friends. Vancouver’s got a great blogger community and it was wonderful to meet some of the community’s best and brightest face to face.

New horizons await : I’m heading to Toronto next to work, spend time with more family and start recording what should evolve into my own personal, limited edition podcast.

Mitch Joel is having a Geek Dinner on Wednesday the 22nd, at Eggplant at 236 King Street East.

Details here

If you’re in town, join us. It’s always a good time.

I digress …

I love etymology. I’ve blogged about this already, but Charles Hodgson’s new book, Carnal Knowledge, which was recently released in the States, is starting to cross the border into Canadian bookstores. Yesterday’s trek to Vancouver’s Chapters told me my visit was still premature, so I’m looking forward to picking it up when I fly to Toronto at the end of the week. Maybe even at the airport, Charles? His podcasts are perfect, short snippets of delicious information about the words we use and love.

The reason for my post? Other than to gloat once again about rubbing shoulders with a published author? Well, I learned the cool origin of an expression just now. I love it – thought I’d share :

Bread is buttered

Meaning : A person or place that has the potential to enrich.

Example : When her boss says jump, she says « how high », only because she knows where her bread is buttered.

Origin : The actual phrase is « knows which side her bread is buttered on. » It is a reference to a Yiddish folk tale of the Wise men of Chelm.

In the tale, Chelm was a city in Poland where the people were incredibly stupid. One day someone dropped a piece of bread; it landed butter side up! Experience and Murphy’s law tells us bread always falls buttered side down, the wise men of Chelm gathered to ponder why the bread landed buttered side up.

After a week the verdict was that the bread had been buttered on the wrong side.

So… the phrase means « I’m not an idiot » (unlike the Wise men of Chelm). 1

Cool hmm?

So this blog entry is dedicated, not only to Charles, to whom I wish only the best with his book launch, but to my good friends from Montreal who are currently touring in their native Poland. Krzysztof Rucinski (a.k.a. Symeon Ruta) and (Marius) Nowak from Gedeon Jerubbaal : Great guys. I love them to death. Check out their MySpace page. They play in Ostroda on Saturday, if you happen to be in the neighbourhood.

1. source : http://members.aol.com/MorelandC/HaveOriginsData.htm

Podcasting from your iPod

Tod Maffin gave me a great tip yesterday : I’m going to start recording a personal podcast through my iPod. Sorry, Mitch, but before dishing out $400 for a portable M-Audio MicroTrack, I’ve decided to test the waters for a more modest investment. I’ve picked up the iPod MicroMemo for $75 and the Memomic, iPod’s « professional » lapel microphone, for $35. Just to be more professional-looking about the whole thing.

I was forced, against my will, to read the manual (being more of a trial and error person, myself, this was a daunting proposition). It was as tiny as an iPod and pretty straightforward. Whew.

You can record on low or high quality, and it all sounds surprisingly good through the earbuds. I’ll know more when I convert it into an MP3. News at 11.

Now what is this personal podcast you ask? Well my fans might be disappointed to learn that the subject is quite niche, the idea being to try my hand at podcasting on a limited basis in order to be able to feel completely comfortable proposing it to my clients. To move beyond theory and actually get my elegant hands dirty.

This year marks my 20 year high school graduation (yes, folks, I graduated at 12. With honours.) Thanks to Facebook, I feel like I’m back in the gym at St Thomas Aquinas in Brampton Ontario again, re-acquainting myself with people I’ve known since I was 4. It’s all been a little disconcerting, but other than the weird dream I had last night, none of it has provoked any bizarre flashbacks, so I think I’ll be ok.

It’s interesting (to me, and hopefully to a handful of other people) to find out what all these people have been up to — and there are some surprises out there.

So I’ve approached a few of my former classmates and (hopefully) in the next few weeks will be launching a podcast that might interest about 60 people. A Where are they now, kind of deal with provocative interviews. Can’t wait to watch those stats go through the roof and collect my Pullitzer (or the podcasting equivalent).

And yes, Virginia, the cheerleader DID marry the football player.

Thank you Mr Maffin, for taking me where no man has taken me before : to a Mac store. ‘Twas lovely. I got shivers.

News of the day : CRTC

Former Radio-Canada editor Michel Morin has been appointed CRTC commissioner, a position that holds a 5-year mandate.

Morin spent more than 34 years in broadcasting and has been a journalist and economic news editor. Most recently, he was the chief editor of TV news for Radio-Canada and the French language news network RDI. (source : CBC)

Article here

Morin’s nomination came courtesy of Heritage Minister Bev Oda. On an unrelated note, rumour has it that Ms Oda is on her way out. I can’t say I know many artists who will be wearing black arm bands the day of Harper’s cabinet shuffle.

Que faites vous le 3e mardi du mois d’octobre?

Je tourne mon regard de nouveau vers Montréal, pour constater que de plus en plus de professionnels chevronnés s’intéressent aux médias sociaux. Et je suis particulièrement heureuse de voir que mon mentor bien aimé, Alain Charbonneau (-ex journaliste, -ex Hôpital Maisonneuve-Rosement, -ex Ville de Montréal et golfeur extraordinaire) s’est inscrit, aujourd’hui même, à Facebook.
Citoyens de la métropole s’intéressant aux médias sociaux prendre note : j’ai participé hier, à Vancouver, à une rencontre d’organisateurs du réseau Third Tuesday / Monday qui se préparent à lancer une série de soirées animées pour professionnels en relations publiques et marketing (et autres) dès le mois de septembre. On souhaite faire pareil à Montréal cet automne : je vous tiens au courant.
Ayant fait le voyage entre Montréal et Ottawa pour y participer à quelques reprises, je peux vous assurer que ça vaut le déplacement.
Parmi les conférenciers invités, par le passé, on trouve Shel Holtz, Shel Israel (guru et auteur de Naked Conversations), Jon Husband, Darren Barefoot, Colin McKay, Paul Wells (Maclean’s), Stephen Taylor (Blogging Tories) et notre bon ami, Marc Snyder.
À suivre.