Michelle Sullivan Communications

Quote of the Day: Jason Calacanis

Today’s quote of the day comes to us courtesy of Jason Calacanis, who you can hear a iMedia Connection podcasted keynote speech here. Quote @ 35 :35.

Having a conversation is hard work. Putting up billboards is not as hard. Marketing is turning into, like, going to a very sophisticated dinner party. That’s how you have to look at it. And when you go to a sophisticated dinner party, you don’t, like, come in the middle of the dinner party and uh, Bush is an idiot! Bush is an idiot! Bush is an idiot! Bush is an idiot! Bush is a .. y’know .. like if somebody did that everyone at the table would be, like : Oh my god. Like who is this person? Why did you invite them to the dinner party? But people do that on message boards. Or on people’s blogs. You know they just come in screaming and going crazy. And some of this marketing is like that too. Think of it like a dinner party : you come in, you introduce yourself or you’re introduced, preferably, you sit, and you listen. And you figure out who’s at the table.

Jason Calacanis is the co-founder and former CEO of Weblogs, Inc., which was sold to AOL in November of 2005. Upon joining AOL, Calacanis was named senior vice president where he became general manager for the Netscape brand. He’s currently an « Entrepreneur in Action » at Sequoia Capital.

His blog here.

Good thing I’m a whiz at dinner parties.

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