Webcast of the Day : Wikinomics
A big thanks to UdM’s Robert Gérin-Lajoie for this heads up.
Don Tapscott, founder of the New Paradigm think tank and co-author of Wikinomics presents a great primer for anyone who still needs convincing that social media is a passing fad. The demographic discussion is very well presented. Wake up call for PR practitioners, marketing reps and corporate heads who hope to ‘talk’ to the some 80 million members of the Echo generation who are coming of age.
How the Smartest Companies Create Value in the Age of Mass Collaboration.
Available in various formats here.
Ah, the gems one gathers at YULBiz. Merci Robert.