Consider this my coming out. I’ve decided to officially succumb to one of my guilty pleasures : Stumpette.
Amanda Chapel (a.k.a. Strumpette) burst onto the scene last spring and has waded in controversy ever since. Her last name is steeped in irony : she’s anything but a choirboy .. erm .. girl .. erm choir.
I’ve watched as she’s bared her teeth at many of our industry’s thought leaders and, while with anonymity comes the liberty to say out loud what others might be thinking .. or simply to say something completely outrageous for effect and let the chips fall where they may .. I have to give her/him/them credit. Stumpette certainly knows how to put on a show.
And admit it. What she has to say isn’t always totally out there. In fact, it’s often quite thought provoking. She has a ‘march to the beat of a different drummer’ style that resonates with me.
I’m not sure I’d want to cross her in a dark alley, or would have wanted to come up against her in a schoolyard brawl, but we’re all big boys and girls now. I think our industry can survive a little introspective criticism. And I suspect her favourite targets are tough enough, and confident enough, to take one on the chin every now and then. What doesn’t kill us makes us stronger, the man said.
My overall verdict? I like Stumpette. The same way I like chocolate. With guilty pleasure, eager to read any report that tells me it’s good for me so I can taste a little more. Meanwhile, I’ll keep indulging now and then.
As Ms Amanda says so well, La vita e troppo corta. That goes both for chocolate and for taking oneself too seriously.
Onto my blogroll she goes!
Je remarque que les auteurs du document ont posé un geste rempli d’émotion et d’importance : le rapport est dédié à la mémoire d’Yves St-Amand, qui nous a quitté il y a presqu’un an, déjà. Il a été, entre autres, Président du CICQ.
Quelques conclusions ont retenu mon attention :
Tendance des clients-annonceurs à gérer davantage à l’interne les services de communication traditionnellement réservés aux agences de publicité-marketing et aux firmes de relations publiques, notamment dans les nouveaux secteurs de pointe tels que les technologies Web et le marketing realtionnel.
Importante proportion de centres de décisions (budgets) des clients-annonceurs situés à l’extérieur du Québec, principalement en Ontario.
Taux élevé de postes vacants, particulièrement dans les domaines suivants : création, relations gouvernementales, relations publiques-marketing, communication dans le secteur de la santé, planification médias et nouvelles plates-formes de diffusion (nouveaux médias)
Écarts salariaux de l’ordre de 5% à 10% par rapport à l’Ontario pour les agences de publicité-marketing, mais pouvant dépasser 30% pour certains postes de cadres supérieurs.
Proportion élevée de travailleurs autonomes/pigistes (variant entre 11% et 36%) comparativement à la moyenne québécoise (10,1%)
SHIFT Communications out of Boston has released a template for social media newsrooms, as well as a document explaining the ‘raison d’être’ of each section.
It’s a little overwhelming. I’d love a workshop on this. Maybe in the fall…
I wonder how many Canadian journalists would be into this. Someone should do a survey. According to Euro Magnet, a majority of journalists worldwide are using blogs :
Interestingly it is the journalists—not their readers—that are turning to blogs in record numbers. While the Euro RSCG Magnet study shows that more than half (51%) of journalists use Weblogs regularly—with 28% relying on them for day-to-day reporting, a recent study by the Pew Internet and American Life Project Survey showed that just 11% of the U.S. population reads blogs.
That’s blogs. And that seems like a high figure. I wonder how many of them use feeds.
I wonder how many Canadian companies would be ready to pay for this. None of mine have gone beyond tentatively investing in blogger relations yet. Maybe because they’ve read that last stat.
It’s all very interesting, but on darker days I wonder how much of this is all about boys and their toys.
Adding SHIFT’s PR Squared blog to my blogroll. Fascinating stuff. Who’d have guessed that the You Tube SNL spoof video Box-in-a-box was orchestrated by a PR machine?
Not quite sure who their client was .. Cascade, maybe?